With the recession DYI is everywhere, now you can even DIY PR Buzzgainworks by
“revealing influential voices and corresponding conversations so that companies can listen, learn, and engage in the connection of mutually beneficial relationships. ” What they mean is, Buzzgain searches through blogs, news outlets, twitters, chat rooms etc… to analyze how a product is being discussed. Seems like an interesting concept but come on PR is more than that. I will definitely do a 30 day trial to further learn about this application.