Most random – I received the following package yesterday at the office. A pacifier with a note: I wish someone would burp me when I have gas. I went to the site I wanttobeababy.com hoping to find a clever marketing catch. Not exactly, the site features grown up sucking on pacifiers and acting like babies. After browsing through every page, I finally realized the main aim is to push the user to a maternity and kids wear collection online store. I am all about having fun in the web but the message wasn’t direct and I am sure they lost many potential customers whom just didn’t get the joke. Try again but they did get my attention.