I always love Target for their ingenuity. They have done it again! Target rented out a the entire Standard Hotel in NYC for a huge light/music show. There will be dancers in the rooms, Daft Punk’s lighting guys are doing the light show, Spike Jonze’s brother Sam Spiegel composed the score. The event is being streamed at 9pm ET on Target’s Facebook page. Tonight (08/18) at The Standard Hotel starts at 9PM. Great experiential campaign, thumbs up!