It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products. What is it that they’re doing wrong? Do they care about your message? Do they share content back with their peers and are they actually helping propagate the message?
Here are some great free tools to help figure out if your engagement on social media is sticking.
1. Klout – What is your Klout rank?
Klout is a great tool. It allows you to monitor exactly how successful your campaign is and it shows you data you can use to revise and improve your content.
2. Edge Rank for Facebook
Edge Rank is another Analytics tool that you can use to monitor and assess the popularity of your campaigns and content on Facebook.
3. Alexa and Google Analytics
Even thought they don’t refer back to Social Media, Alexa and Google Analytics are both great ways to measure if your initiative is successful. By seeing your SEO rankings and traffic generated you can get a good idea if your push is working. At the end of day, the purpose of Social Media isn’t to constantly blab about yourself, but to get users to come to your website.