Whether you’re thinking about selling on an online market place or a comparison site, tapping into multiple sales channels can increase opportunities for additional sales as well as help expand your brand’s recognition.
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Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
This infographic from Wearesquared shows that social media users might not be where you think they are. The Asian & African markets have the highest projected increase in social media & mobile adoption. Interestingly, these markets have the lowest online ad spend due to fewer e-commerce outlets marketing in these regions, which increases the potential […]
Most small fashion businesses often overlook the power of email marketing. An effective email marketing strategy is key in growing your business and getting repeat customers. Emails will drive more traffic to your site if you personalize their content, allow customers to control their settings and consistently test the results. Test different promotional tactics by […]
China is a constantly evolving market with 18 million cross-border shoppers. In 2013 China surpassed the US “the world’s largest digital retail market”, a report from Bain & Co states. 84% of Chinese online shopping is spent on US e-commerce sites. Many Chinese consumers prefer to shop abroad for luxury products to avoid high […]