The Southern European e-Commerce market has gone through an upgrowth trend these last few years amidst the economic recession. The European Southern market includes Italy, Spain, Greece, Turkey, Portugal, Cyprus, Croatia and Malta. I included France in my list even though it’s technically part of the Western European market. The Southern European e-Commerce countries brought in a whopping […]
The focus on content marketing and social media recently has led to a convergence in retail and publishing. To rise above the advertising noise, many brands are starting to take an editorial driven retail approach – think magazine meets online store. E-commerce brands are producing high quality content to engage and inspire their audiences. Jason […]
With 41.5 million users in Japan, Line is one of the largest app / social network platforms in Asia. It’s also the fastest growing with 100 million users in just 19 months. Compare that to Facebook taking 54 months to reach the 100 million mark and Twitter taking 49 months, and you can see why businesses […]
If you can’t see video above – click here: http://youtu.be/c03o67Mts4o A healthy inbound traffic is necessary to expand your business internationally. When looking to grow your international inbound traffic, it’s important to put together a digital strategy that goes beyond social media management. You need to put in place other digital marketing initiatives to help expand […]
[buzzsprout episode=’183693′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Meet, Nathan Millard, Startup Blogger, Coach, Global Connector and organizer for beLAUNCH, one of Korea’s top start-up event. He has been working with Korea’s burgeoning tech scene these last ten years. In this podcast, he shares the subtleties of the Korean market. […]
The UK is the most advanced e-commerce country in the world right now. In 2013, online retail generated a trade surplus of $720m for the UK economy. This is primarily due to the high online spending habits of Brits: $869 per capita. Brits also pay with debit and credit cards, and use smartphones, more than […]
[buzzsprout episode=’182769′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Paul Srivorakul, regional CEO of aCommerce, took the time off his busy schedule to chat with me about the e-commerce opportunities in Southeast Asia. aCommerce, based in Bangkok, Thailand; is a full-service, end to end e-commerce logistic business helping brands manage their Southeast Asia […]
Did you know that 97% of e-commerce businesses FAIL? HUGE RIGHT? Many new businesses make simple mistakes that hurt their chances of being successful, and limit their potential to grow and reach an International audience. As a result, they see low sales and are eventually forced to shut down. These are 5 common mistakes that […]
If you can’t see video above – click here: http://youtu.be/yj_edx7V-NY Prior to starting your e-commerce digital marketing campaign you must first clearly define your business goals. Saying you want to earn a million dollars is a little loose-y goose-y if you don’t understand what that looks like. Thinking about what it would take to make your business […]
Curated shopping is a relatively new online retail experience that allows shoppers to discover products through carefully selected lists. Many curated shopping sites are created by influencers, while others can be personalized based on user preference. The list of curated sites, including Outfittery, Svpply, Shopstyle, Lyst, Buyosphere, The Coveteur, and MyHabit, just to name […]