The Australian E-Commerce Market Boom

Australia’s e-commerce market has grown in the last few years. According to the National Australia Bank, Australia’s total retail spend online reached $15.25 billion for the year to April 2014. With the current trends and continuing innovation it should continue to do so. Largely contributing to Australia’s e-commerce growth is internet and smartphone adoption. More […]

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EP#10: Erik Harbison breaks down email marketing tactics

  [buzzsprout episode=’190763′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Email marketing is a great customer retention tool bringing repeat customers to most sites. It helps strengthen customer relationships and raise brand awareness. However, reaching your customers via email is increasingly challenging, as anti-spam algorithm are more sophisticated, and customers inboxes flooded. A healthy […]

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VD7: How To Grab Your Customers’ Attention

If you can’t see video above, click here: http://youtu.be/oKmBgxr0D3A Curiosity killed the cat, they say. [Tweet “When looking to grab your customers’ attention, curiosity is your best ally.”] You have thirty seconds to make a good impression. So how can you peak your customers interest in such little time? In this video, I will discuss how triggering […]

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EP#9: Clint Miller on the art of fashion distribution

  [buzzsprout episode=’188694′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. It is no news that these days building a successful fashion brand is a delicate art requiring all the right branding, marketing and distribution ingredients. The democratization of e-commerce has saturated the fashion market making it increasingly difficult for brands to distinguish themselves. […]

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