Let me be honest, it took me a while to get into Snapchat. Somehow, I have become addicted. Feel free to follow me on Snapchat: lunasol8 – if you are hooked like I am. It’s proved to be a great marketing tool for brands with deeper engagement than other platforms. After spending a lot of […]
As Social Media continues to evolve, it’s becoming more expensive to compete for people’s attention, especially in saturated markets such as the US. More reasons to be a pioneer and be one of the first few brands to tap into Asia’s relatively untapped social media sphere. A while back, I stumbled upon an article on […]
Download & Review this podcast on iTunes or Stitcher Radio I have always been very interested in the future of Wearable Tech and its applications beyond health tracking. The release of the Apple Watch was a bit of a game changer last year but since, no other groundbreaking technology has hit the market by storm. As technology becomes […]
When Apple Pay came out, I didn’t think twice about setting it up on my iPhone so I could easily pay for my Starbucks fixes in the mornings. And yet, I am always surprised to find out that many merchants haven’t jumped on board and still require credit card payments. In this video, I explain […]
Brazil is one of the largest fashion markets in the world, with a very active blogging community. Brazilians unique sense of style and love for social media has contributed in catapulting them as a major global fashion player. They are reportedly one of the most actively engaged population on Instagram spending more than 21 minutes […]
As a business owner, you know the importance of collaborating with bloggers to help with your customer acquisition. Knowing which influencer / blogger to work with is a trial and error process. The more influential a blogger, the less likely you will hear back from them. For this very reason, many companies are getting into […]