[buzzsprout episode=’187202′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. In this week’s episode, I interviewed Jose Ojeda, Country Manager and Managing Director at Zalora. Zalora.com is the number one e-commerce fashion destination in SE Asia with a staggering 2 million visitors each month. Zalora is currently shipping in Thailand, Singapore, Malaysia, […]
As Brazil’s middle class expands, over 50% of the population is now online, meaning 108 million people are open to the Brazilian e-commerce market. There is an estimated 72 million Brazilian consumers searching through e-commerce sites, with 33 million of them making purchases—that’s 40% of the entire internet using population! The Brazilians aren’t spending lightly! […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
If you can’t see video above – click here: http://youtu.be/mnYOhKCnUeI Do you know what is a Bounce Rate? Bounce Rate is a term used to describe the percentage of users immediately leaving your site. Your aim as an online business is to engage your audience within the first 30 seconds. It’s important to have an […]
[buzzsprout episode=’185822′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. The World of Facebook Advertising can be confusing for small online retailers. There is conflicting information out there about the effectiveness of Facebook Ads. Some companies swear by its effectiveness while others have gone as far as writing public break-up […]
The Southern European e-Commerce market has gone through an upgrowth trend these last few years amidst the economic recession. The European Southern market includes Italy, Spain, Greece, Turkey, Portugal, Cyprus, Croatia and Malta. I included France in my list even though it’s technically part of the Western European market. The Southern European e-Commerce countries brought in a whopping […]
The focus on content marketing and social media recently has led to a convergence in retail and publishing. To rise above the advertising noise, many brands are starting to take an editorial driven retail approach – think magazine meets online store. E-commerce brands are producing high quality content to engage and inspire their audiences. Jason […]
With 41.5 million users in Japan, Line is one of the largest app / social network platforms in Asia. It’s also the fastest growing with 100 million users in just 19 months. Compare that to Facebook taking 54 months to reach the 100 million mark and Twitter taking 49 months, and you can see why businesses […]
If you can’t see video above – click here: http://youtu.be/c03o67Mts4o A healthy inbound traffic is necessary to expand your business internationally. When looking to grow your international inbound traffic, it’s important to put together a digital strategy that goes beyond social media management. You need to put in place other digital marketing initiatives to help expand […]
[buzzsprout episode=’183693′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Meet, Nathan Millard, Startup Blogger, Coach, Global Connector and organizer for beLAUNCH, one of Korea’s top start-up event. He has been working with Korea’s burgeoning tech scene these last ten years. In this podcast, he shares the subtleties of the Korean market. […]