Web Analytics refer to the information about the number of visits to your website. Your web host will often have a built in metrics service that you can access to review: how many people are visiting your website, how long they stay and whereabouts in the world they are coming from. Website Metrics will help […]
While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.
Whether you’re thinking about selling on an online market place or a comparison site, tapping into multiple sales channels can increase opportunities for additional sales as well as help expand your brand’s recognition.
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
This infographic from Wearesquared shows that social media users might not be where you think they are. The Asian & African markets have the highest projected increase in social media & mobile adoption. Interestingly, these markets have the lowest online ad spend due to fewer e-commerce outlets marketing in these regions, which increases the potential […]
Most small fashion businesses often overlook the power of email marketing. An effective email marketing strategy is key in growing your business and getting repeat customers. Emails will drive more traffic to your site if you personalize their content, allow customers to control their settings and consistently test the results. Test different promotional tactics by […]
China is a constantly evolving market with 18 million cross-border shoppers. In 2013 China surpassed the US “the world’s largest digital retail market”, a report from Bain & Co states. 84% of Chinese online shopping is spent on US e-commerce sites. Many Chinese consumers prefer to shop abroad for luxury products to avoid high […]
When looking to expand your business internationally, there are a few factors to consider. The list below will help you identify which market is right for your brand: 1. Assess How Easy it is to Ship to Specific Country Cost effective and hassle free shipping is extremely important to grow your business internationally. You’ll […]
Instagram recent direct messaging feature is a powerful effective marketing tool enabling companies to engage directly with their exiting fans. Brands can now send personal photo & video messages to up to 15 people. Companies now can explore other means to fully reach out and engage with their consumers more effectively and efficiently. Here is […]
While in Berlin, I had my share of discussions about complexity of entering the US market. Many of the brands I spoke too, had the unrealistic notion that anything was possible in the US. They assumed that all it takes is introduction to the right individuals and access to the right sales channel to […]