Download & Review this podcast on iTunes or Stitcher Radio Building buzz is pivotal for the health of any business. Getting accredited press builds trust, boosts traffic, increases SEO and ultimately generates more sales. Pitching the right story at the right time, to the proper publication can decide whether or not your story will get published. The bigger […]
If you can’t see video above, click here: http://youtu.be/QbZAFFQqpQs This last year, retailers have experimented with Social Commerce / Social Currency. A few months back, I reported on a Marc Jacob’s marketing campaign #MJDaisyChain, where users shared their social media status in exchange to win a Marc Jacob’s product. In today’s video, I check-out NYC pop-up […]
[buzzsprout episode=’224478′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio With Facebook becoming more and more crowded, small businesses can find themselves struggling to reach and build their audience. Often, businesses will need to pay to promote their posts within their page or advertise on Facebook. Surprisingly, Pinterest is an extremely powerful platform for […]
I attended Miami Art Basel this weekend, and I am still recovering from a case of information overload. I originally went with no specific agenda in mind besides taking a break from New York city. But very quickly, I turned it into an experiment on attention spans and marketing. I took notes on which pieces […]
If you can’t see video above, click here: http://youtu.be/EPUDTZkgRgc A part of me always wished to start a clothing line. Instead, I took another path consulting for fashion entrepreneurs and helping bring their dream to reality. A question, I often get asked is what are steps required to start a fashion line. In this video, I […]
[buzzsprout episode=’222261′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Affiliate Marketing has been around for some time now and yet continues to get a bad rep. Many businesses shy away from setting up such programs when it can open a healthy revenue stream without much hassle. Affiliate Marketing is a performance-based-marketing in which […]