Congratulations, you just got yourself a sale! Your hard work has paid off and you can relax with a glass of wine tonight. What a great feeling! But wouldn’t it be nice to have that feeling again? How can you get this customer to come back for more? Start by following these four customer retention […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
The focus on content marketing and social media recently has led to a convergence in retail and publishing. To rise above the advertising noise, many brands are starting to take an editorial driven retail approach – think magazine meets online store. E-commerce brands are producing high quality content to engage and inspire their audiences. Jason […]
With 41.5 million users in Japan, Line is one of the largest app / social network platforms in Asia. It’s also the fastest growing with 100 million users in just 19 months. Compare that to Facebook taking 54 months to reach the 100 million mark and Twitter taking 49 months, and you can see why businesses […]
Did you know that 97% of e-commerce businesses FAIL? HUGE RIGHT? Many new businesses make simple mistakes that hurt their chances of being successful, and limit their potential to grow and reach an International audience. As a result, they see low sales and are eventually forced to shut down. These are 5 common mistakes that […]
Social commerce is about influence, not purchase. The most successful brands using social commerce are focused on providing their audience with content. They know that giving their fans great content that they can share with their network is the best way to grow their influence on sites like Pinterest, Facebook, and Tumblr.
Tumblr has 120 million monthly visitors from around the World. Many indie brands have successfully expanded their business and even sell their items directly on Tumblr. So how can Indie fashion brands leverage this powerful platform and learn from the successes of others?
If you can’t see video above – click here: http://youtu.be/kqeK8ESsnng There are thousand of e-commerce stores out there but setting your business from the competition can be hard. Getting traffic to your online store is an achievement in itself. Surprisingly, many online fashion businesses make the same e-commerce mistake when launching their store. They are unable […]
E-commerce retailers struggling with abandoned shopping carts may be overlooking a very important aspect in online shopping: trust. Many international shoppers will be more hesitant to make an e-commerce purchase if they don’t know your product and don’t trust you as a brand yet. This is especially true for first-time buyers. So what’s the best way […]
If you’re looking for a way to grow your audience and engage your existing one on Instagram, try running a contest. It’s a great way to generate some excitement about your brand and get user generated content that you can share and use in the future.