When brands and advertisers think about advertising on social media, their first thought is usually Facebook. But according to a recent study, it seems twitter has a greater click through rate, meaning more users are willing to click on an ad on Twitter versus Facebook.
Web Analytics refer to the information about the number of visits to your website. Your web host will often have a built in metrics service that you can access to review: how many people are visiting your website, how long they stay and whereabouts in the world they are coming from. Website Metrics will help […]
Whether you’re thinking about selling on an online market place or a comparison site, tapping into multiple sales channels can increase opportunities for additional sales as well as help expand your brand’s recognition.
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
This infographic from Wearesquared shows that social media users might not be where you think they are. The Asian & African markets have the highest projected increase in social media & mobile adoption. Interestingly, these markets have the lowest online ad spend due to fewer e-commerce outlets marketing in these regions, which increases the potential […]
Most small fashion businesses often overlook the power of email marketing. An effective email marketing strategy is key in growing your business and getting repeat customers. Emails will drive more traffic to your site if you personalize their content, allow customers to control their settings and consistently test the results. Test different promotional tactics by […]
Instagram recent direct messaging feature is a powerful effective marketing tool enabling companies to engage directly with their exiting fans. Brands can now send personal photo & video messages to up to 15 people. Companies now can explore other means to fully reach out and engage with their consumers more effectively and efficiently. Here is […]
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]
Lil B, the legendary Based God himself, hopped off of his Social Media throne last week into the real world to a give a lecture to 500 people in a crammed NYU auditorium to speak on absolutely every topic imaginable in an amazing extension of his cult-like Internet persona. The week before when the news […]
Every aspect of our lives have completely merged with Social Media, including the entertainment we take in and how we interact with it. Out of all the mediums television has definitely seen the most seamless integration with a huge a presence on Facebook, Twitter, and tons of different websites that solely focus on fan participation. […]