With the amount of publicity The Hunger Games has been getting in the US and its record breaking box office numbers, I was naturally curious to see if it was getting the same reaction across the world. Even though I haven’t seen the movie, Rolling Stone and other respected publications have been giving it extremely […]
via Fashionista There’s been quite a controversy these last two weeks about the recent Vogue Italia “Haute Mess” cover story. The photospread featured flashy clothes and over the top hairdos inspired by urban culture and was criticized for its racist undertones by a myriad of websites and blogs, including Jezebel, Fashionista, and New York Magazine, which […]
For the last few weeks I’ve been working on a project in Asia and during my travels I’ve learned a few interesting things about the Social Media landscape in Asia. For starters, the Social Media consumption in Asia is greater in some markets than it is in the US. Countries like Indonesia, Malaysia, India, Taiwan, […]
It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products. What is it that they’re doing wrong? Do they care about your message? […]
For a lot of small companies figuring out different ways to get their product out there can become a challenge. I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor. Facebook users spend an average of […]
For a while Kickstarters have been the talk of the town. Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]
As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]
Thanks so much to everyone who joined my “Internet Famous” webinar yesterday presented by Accion New York. Special thanks to Accion for for hosting the event. I realized that I tried to fit a lot of information into 1 hour so I hope you were able to take away some valuable tips. In a nutshell […]
You must have been under some sort of Internet rock in the last year or so to have missed out on the meteoric ascension of the rapper Lil B. He’s probably the best example of how the Internet and Social Media can transform a burgeoning avant garde bedroom artist into Fader magazine covers and sold […]
Over the last few years there has been a growing phenomenon of teen culture infiltrating the web. Influential teen bloggers are the future tastemakers of whatever culture they specialize in, and this information is beyond useful for companies that want to reach out to specific demographics and at the same time tailor their future content […]