The New Zealand e-commerce market is experiencing continued growth, especially when it comes to international purchases. Foreign online sales jumped 21% this year and now make up 42% of all online retail purchases. Tough geographically small, the e-commerce market recently reached $3.6 billion. It seems Kiwis are more and more inclined to buy from international […]
Summer should be enjoyed! Taking some time off will certainly help you recharge and refill your creative juices. To make sure you get to enjoy the last month of the summer, here is a list of time saving apps to help you automate so you can spend more time at the beach. SOCIAL MEDIA AUTOMATION Edgar […]
If you can’t see video above, click here: http://youtu.be/AOHc5peNB5Q I took a short break from Manhattan’s hustle and bustle by heading to Miami, Florida. And as part of my Miami ritual, I went to my favorite Cuban restaurant, Versaille. It’s the only place in the world where my French / Cuban background can collide, and I can […]
It seems like all eyes are on the Latin American market right now and one country starting to get some attention as an e-commerce destination is Mexico. E-commerce sales in Mexico are growing at a rapid rate and will continue to climb. The thriving middle class and rapid growth of internet connectivity make the Mexican […]
Just like many businesses have contests and giveaways in exchange for an email address, work phone number or a business card, social media has now become a new marketplace of sorts. But instead of trading for leads, social commerce actually trades merchandise, discounts and coupons for free exposure. What is Social Commerce? Social commerce is […]
These last two years, many online stores have been transitioning to a members only e-commerce model. Put quite simply, membership only e-commerce is a buyer’s club. Potential customers have to provide their email addresses in order to access the site and buy. Also known as gated e-commerce, this marketing tactic may feel counter-intuitive. It may […]
If you can’t see video above, click here: http://youtu.be/_hOUALiBkhcs I hate to say this but if you are a smaller fashion online business starting out in the International market, translating your entire website doesn’t make sense. Fashion is a universal language. On the other hand, if you have a start-up with a particular product / […]
As Brazil’s middle class expands, over 50% of the population is now online, meaning 108 million people are open to the Brazilian e-commerce market. There is an estimated 72 million Brazilian consumers searching through e-commerce sites, with 33 million of them making purchases—that’s 40% of the entire internet using population! The Brazilians aren’t spending lightly! […]
If you can’t see video above – click here: http://youtu.be/mnYOhKCnUeI Do you know what is a Bounce Rate? Bounce Rate is a term used to describe the percentage of users immediately leaving your site. Your aim as an online business is to engage your audience within the first 30 seconds. It’s important to have an […]
The focus on content marketing and social media recently has led to a convergence in retail and publishing. To rise above the advertising noise, many brands are starting to take an editorial driven retail approach – think magazine meets online store. E-commerce brands are producing high quality content to engage and inspire their audiences. Jason […]