I always love Target for their ingenuity. They have done it again! Target rented out a the entire Standard Hotel in NYC for a huge light/music show. There will be dancers in the rooms, Daft Punk’s lighting guys are doing the light show, Spike Jonze’s brother Sam Spiegel composed the score. The event is being streamed at 9pm ET on Target’s Facebook page. Tonight (08/18) at The Standard Hotel starts at 9PM. Great experiential campaign, thumbs up!
A short film about what the future of advertising might look like.
Stunning video… Apparently, the chair was suspended to a helium balloon. So that’s what happened to my balloon in 5th grade! But on a more serious note – is it really necessary? Are we all rushing now to buy Toshiba? Less is More.
Ikea Heights is a melodrama shot entirely in the Burbank California Ikea Store without the store knowing. This is every brands dream to have it’s consumer creating buzz without lifting a finger. I love the fact that the store is clueless about it – the actual content is a little weak though.
IKEA Heights from DaveAOK on Vimeo.
Most random – I received the following package yesterday at the office. A pacifier with a note: I wish someone would burp me when I have gas. I went to the site I wanttobeababy.com hoping to find a clever marketing catch. Not exactly, the site features grown up sucking on pacifiers and acting like babies. After browsing through every page, I finally realized the main aim is to push the user to a maternity and kids wear collection online store. I am all about having fun in the web but the message wasn’t direct and I am sure they lost many potential customers whom just didn’t get the joke. Try again but they did get my attention.
This summer, I developed a project in which 6 models were ready to get branded from head to toe, see here. So it was much to my surprise, when I read this articleabout a group of New Zealanders who shaved their heads to write on their head a New Zealand airline slogan. Maybe I should go to New Zealand re-pitch my concept. Ha!
Shelly Palmer’s commentary on twitter today: The Tweet Is Mightier Than The Pen: How Micro-Fame, Micro-Bloggers And Micro-Events Will Change The World I love how he uses these big terms, change the world, take it easy there. But I do agree with him Twitter definitely empowers the individual even more so than blogging. Twittering doesn’t require much and can easily be updated on the go.
You can tell all your friends to come meet you at an event or broadcast your latest project. On Twitter, there is a constant dialogue between all your network of friends. I find it fun and less intrusive than facebook. Now is twitter and microfame going to change the world. Hm, doubtful. But I do have to say. Everyone is obsessed with it.
Widgetsphere: This is an interesting article on the effectiveness of brand widgets versus the traditional banner ads.
As users are spending more time on social networks, brands are not necessarily adjusting their media/ad campaign accordingly. This article claims that banners in social networks (facebook, myspace, twitter etc…) are far less effective than interactive brand widget because they deliver higher level of engagement.
A good example is Crispin & Porter’s Burger King facebook widget. User willingly erased five friends to claim a free whooper sandwich.
The following got much more attention than any traditional banner campaign ever would.
I'm a French/Cuban/Miami/Parisian consultant living in New York City. I specialize in: online branding, social networking, emerging technologies and integrated production. Welcome to my world!
