When looking to expand your business internationally, there are a few factors to consider. The list below will help you identify which market is right for your brand: 1. Assess How Easy it is to Ship to Specific Country Cost effective and hassle free shipping is extremely important to grow your business internationally. You’ll […]
Instagram recent direct messaging feature is a powerful effective marketing tool enabling companies to engage directly with their exiting fans. Brands can now send personal photo & video messages to up to 15 people. Companies now can explore other means to fully reach out and engage with their consumers more effectively and efficiently. Here is […]
While in Berlin, I had my share of discussions about complexity of entering the US market. Many of the brands I spoke too, had the unrealistic notion that anything was possible in the US. They assumed that all it takes is introduction to the right individuals and access to the right sales channel to […]
We often equate success with money. Yes money pays the bill but are we better off rejecting business that doesn’t fit our creative vision? While in Europe, I found that saying “No” is more powerful than always saying “Yes”. I encountered many business owners with such strong creative conviction in their craft they rejected potential […]
Ever since my trip to Asia, my perspective of New York has changed. In the last few years, NYC has become a tech mecca that’s able to rival Silicon Valley. It’s bubbling with young entrepreneurs who are hungry to save the world and it’s certainly a refreshing change of pace. But lately I’ve been wondering […]
Lately, I’ve come across a few entrepreneurs whose sole business model is based on ad revenue. I hate to be the bearer of bad news, but you probably need to rethink your business plan if all you’re doing is selling Ads. The reality is: 1) In advertising big numbers talk: Businesses solely based on ad revenue […]
It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products. What is it that they’re doing wrong? Do they care about your message? […]
For a lot of small companies figuring out different ways to get their product out there can become a challenge. I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor. Facebook users spend an average of […]
For a while Kickstarters have been the talk of the town. Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]
Failure is definitely a word we’re all terrified of but within the entrepreneurial world its something we have to learn to embrace. No matter what type business you’re in, no one is successful without a few failures along the way. The preconceived notion that entrepreneurs become successful overnight is a fairy tale or pipe dream. […]