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Is the Future of Hip Hop Androgynous?

posted October 20th, 2011 & filed under Fun Stuff, insightful, Miscellaneous

For as long as rap music and hip hop culture have existed, its been known as one of the most hyper-masculine genres.  A lot of hip hop culture is based on machismo and posturing to the point where hyperbole eventually becomes actualized.  That’s why its interesting to see that rap culture and male culture to a certain extent has become more androgynous over the last few years.  Not that it’s become an entirely effeminate day at the spa across the board, but here and there a tinge of a cultural upheaval has become a much more common occurrence.

What’s really interesting is that the very early aesthetic if not directly was at least partially inspired by gay culture.  The very origins of some rap DJs and early rap records got tested out in New York City gay clubs before they had a chance to make it to the boombox, and on top of that many early rap songs were derived from disco hits.  One of the earliest and most famous was The Sugarhill Gang’s “Rapper’s Delight” which was based on a few second breakbeat from the Chic track “Good Times”.  Beyond the musical inspiration for rap origins the clothing was also appropriated or sampled at least partially from gay culture.  If you look at very early hip hop clothing from the late 70s to early 80s it was tons of leather and spikes, and gauntlets and chains; it was almost an urban spin on the collective aesthetic between punk and gay leather clubs.

With hip hop culture being one of the most experimental genres of course the aesthetic eventually mutated into tons of different forms over the years and quickly progressed away from its origins to a more urban sportswear look that came in the 1980s and 1990s with Run DMC and their Adidas partnership, and tons of other highly sought after hip hop brands like Troop, Fila, Nike, Coogi, Puma, and countless others.  Eventually this aesthetic changed again in the late 1990s to early 2000s and gigantic triple XL everything became the standard hip hop wardrobe.

It wasn’t until the late 2000s that the hip hop aesthetic made a return to a more fitted, and less comically oversized look.  Around this same time androgyny within male culture overall became more of a culturally accepted aesthetic.  The infamous metrosexual movement in the 2000s (as expertly satirized on South Park) made it okay for men to care more about their physical grooming and a feminine style without suffering the risk of mockery from their male counterparts.  As this trend progressed in the mainstream it eventually made its way into hip hop culture.

Kanye West, who has received his own fair share of sexuality comments, was one of the first rappers who made it okay to be seen in the front row at a Galliano show accompanied by Taz Arnold in leopard print leggings (again immortalized on South Park on the classic Kanye gay fish episode) while at the same time maintaining at least some element of street cred within the music industry.  Kanye was more of an isolated example at the time he first started immersing himself in the world of fashion, but eventually it became okay for hyper masculine rappers to reference these haute couture designers and still maintain a sense of bravado on their songs.

Artwork via Teen Witch

The last few years has really expanded on what Kanye quasi initiated and now androgyny in rap music has really come to the forefront of the hip hop cultural discussion.  One of the main if not the most vocal advocates of this new culture is definitely Lil B.  Even before he named his most recent album I’m Gay (I’m Happy), he was lacing his dada based raps with tons of almost gender neutral sentiments.  Although Lil B says that he’s 100% straight, he constantly refers to himself as a pretty bitch, has repeatedly called himself a f****t and lesbian on tons of different tracks, and he constantly refers to his wardrobe as “tiny shirt tiny pants” which is a direct inversion of the initial bigger is better aesthetic.  Because of his extremely out there album title Lil B has spoken on numerous occasions about the role of sexuality and androgyny in rap music and more then anything he refers to his perception of hip hop culture as all accepting genre with no judgment towards any minority group.

One of the most interesting aspects about this discussion is the sharp contrast between the experimental nature of rap music and its sometimes extremely strict rules of conduct.  It’s something that’s completely modern in nature in that it’s the only genre that is entirely based on sampling other genres, but at the same time its aesthetic for the most part has strictly defined rules about what’s acceptable.  Something like skinny jeans have really only been worn by men for a few years, and when sub-sects or small areas of the rap community began wearing them, there was a huge backlash in both interviews and songs from the more traditional rap artists.  Even recently the rapper Danny Brown was in talks with 50 Cent to be signed to his label G-Unit and one aspect that made the deal fall though was that Danny Brown wears vintage rock t shirts and skinny jeans and has half of his head shaved with an almost wavy pompadour, and even though he’s one of the most talented underground rappers right now, his aesthetic was enough of an issue to sour the deal.

That’s what’s really interesting about the current rap climate and even how androgyny is perceived in different cultures across the board.  There was an article in The New York Times recently about a trend among gay men in New York City that wear pumps and stilettos with their otherwise masculine outfits (which is also something that’s been a constant on The Real Housewives of Atlanta since Season 1).  On the runway and with street fashion especially in Japan and Europe male leggings have become at least somewhat commonplace for more experimental aesthetics.

In tons of different cultural arenas male androgyny has started to make headway as a more accepted form of expression, and its interesting to see that even in the hyper masculine climate of hip hop culture there’s at least a tinge of that happening, even if the proponents are few and far between.  Andre 3000 was wearing absolutely garish almost drag-esque costumes for years, and even the ultimate anti-hero “your rapper’s favorite rapper” Cam’ron was absolutely infatuated with the color pink for a year or so in the early 2000s, to the extent that he was constantly seen hopping out of his custom Laffy Taffy pink Range Rover in head to toe pink chinchilla that looked like a cotton candy factory imploded.  Of course Camron and his Dipset cohorts also came up with the well known “No Homo” adlib, its still interesting that hip hop culture has evolved to the point where you can maintain a sense of hyper masculinity while still immersed in an almost Lisa Frank esque aesthetic.  Hip Hop culture will probably always have a complicated relationship with androgyny but at least over the years its scope has expanded to start including more experimental aspects that truly hark back to its groundbreaking origins.

Facebook Stores: Your Very Own Social Media Pop-Up Shop

posted October 18th, 2011 & filed under entrepreneurship, entrepreneurship, marketing/advertising, Serious Stuff, social networking, technology

For a lot of small companies figuring out different ways to get their product out there can become a challenge.  I always recommend that start-up brands and even more established companies should have their own Facebook Store.

Why Facebook retail? Because the statistics are so strong in your favor.  Facebook users spend an average of a half hour DAILY on Facebook. That’s more than any other website, and even more then some other social media platforms combined.  It only makes sense to have your product accessible from where your potential customers spend most of their time.

You could even consider a Facebook store as your very own pop-up shop. It’ll becomes just another outlet to get people aware of your brand and eventually to buy your product.  Another thing to keep in mind is that people are more likely to click on a Facebook link than on an outside link, and a Facebook store gives them the ease of being able to shop right from where they spend most of their time online.

Here are some great apps you can use for you template Facebook Store:

STOREFRONT: http://storefrontsocial.com;

http://www.facebook.com/ShopTabApp

SAM / Social Application Marketing;

http://www.wildfireapp.com/

http://www.snapengage.com/

Online Personas and the New Web Avatars

posted October 13th, 2011 & filed under digital trends, Miscellaneous, social networking, technology

The idea of an online persona has become so commonplace that it’s almost easy to forget how recent of a concept it really is.  Over the last few years Facebook, Tumblr and other sites have become the go to platforms for teens and Millennials to seamlessly merge their real lives into an online persona that’s equal parts reality mixed with a good helping of hyperbole.  Online personas and avatars have become a normal and conventional part of a social media presence where people can easily elaborate on their real world identity while creating a new amalgam where your real life becomes part of a virtual world.

Part of this phenomenon comes from the normalcy most teens feel when going online.  They don’t really see any separation between the real world and social media and they view their online profiles as merely an extension of their actual personalities.  If you literally grow up within Internet culture then it never really seems false or inorganic; it just becomes another layer of your actual life.  Some people take this concept further and create online personas for themselves where they can evolve into any idea they want and shape and mold each and every variable that personifies their online presence.

With the Internet and especially the evolution of new web culture an online persona is easily attainable for anyone that wants to participate.  You can create a multifaceted presence within social media by incorporating different elements of your persona through the various online platforms.  You can tweet about your avatar’s daily minutia, you can post pics of yourself and your scope of influences on your Tumblr, you can post webcam snapshots or entire vids on your vimeo or Youtube while personally interacting as your persona on your Facebook wall.  Each platform becomes another layer of your avatar that eventually accumulates and begins to personify your entire “brand” as a whole.

That’s almost what these avatars turn into, depending on the extent someone wants to get involved or what they’re attempting to accomplish with their persona.  Dracula in Dior is a blog that covers current fashion trends from the perspective of a fashion obsessed vampire.  Although it’s a persona that’s slightly less real world accented then some other examples, its still exemplifies the infinite possibilities one can incorporate when developing their own persona, avatar, or online brand


Molly Soda has definitely become one of the standout stars of the new web Tumblr era, and her brand has become really well represented through every online platform, eventually leading to physical press like her interview in the underground culture magazine SuperSuper.  There’s numerous examples of people that develop an online persona for themselves, whether purposefully or letting it organically evolve over time, which could potentially become as influential for others as some of their own personal persona influences.


That’s another aspect that’s so interesting about the phenomenon of social media avatars.  It’s still such a new concept that’s its evolving everyday and someone could start a Tumblr based on aspects of the avatars of other personas and if they’re innovative and standout enough their own “avatar” could eventually come to influence others, and the process and culture would keep evolving and changing from there.

That’s what’s so intriguing for the current crop of tweens, teens, and other Millennials that spend a majority of their waking hours online.  Within a certain extent you really can be anything you want online.  Sometimes when reality interferes with this concept as in the “documentary” Catfish the results aren’t exactly what’s initially expected, but for the most part developing your own persona or avatar online in the context of creative pursuits only serves to expand your brand and the extent of your creative possibilities.

A lot of people’s online personas incorporate aspects of their real life personality but they expand upon them to include qualities people might feel their lacking or wish they had in real life.  That’s why so much of this new culture is so attractive for tweens, teens, and almost anyone who’s grown up or to a certain was extent raised by the Internet.  You can be anything online you can dream up and it doesn’t matter which aspects are real or which are hyperbole; they all eventually coalesce into an amorphous mush that’s one part organism and one part entirely virtual until the two are virtually indistinguishable from one another.

Kickstarter #101 – A few tips for a successful fund raising campaign

posted October 11th, 2011 & filed under entrepreneurship, marketing/advertising, projects, Serious Stuff, social networking, tips


For a while Kickstarters have been the talk of the town.  Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from.

Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project out there for it to successfully reach its goal.

Here are a few tips to using Kickstarters the right way:

1.  Think about the nature of your project – Will it get people exited?  What are you doing in return? If you plan on asking for funds for a new song or album you plan on writing, what will be the outcome once you finish the project?  Your direct peers might have more of a vested interest in your project because they care about you, but people who randomly stumble upon a dozen Kickstarter requests a day might not be as interested about your upcoming project.  Make sure you think about what your project really encompasses before you decide to launch it.

2.  Be sure to advertise well – Make sure you make it sound like a promising and interesting project when you begin to advertise it.  That way anyone who’s really interested in innovative and experimental projects will feel more compelled to help you raise the funds.

3.  Think of a charity to give back to – Let’s face it, people are more willing to donate when they know it’s for a good cause.  I think part of asking people for money also involves some kind citizenship or altruistic behavior.  It’s the old rule of when someone helps me now I’m going to give back. You don’t have to abide by this tip, but it’s a rule of thumb I’ve always stuck by.

4.  Proper Promotion – Once your fund raising project is launched now you need to start promoting it.  Think of blogs, media outlets, and even local media outlets that could help you get the word out.  Social Media can also be a huge facet in spreading the word on your new project.  Just be careful that your promotion doesn’t come across as excessive spam.  A good way to grab people’s attention is to make it a contest and ask for their kind help and a referral. Remember every dollar counts, and if you have a good story the word will spread.

5.  Make sure you have some concrete examples of what you plan on raising money for -  A solid example always helps people understand what goals you’re trying to accomplish.  You need to make sure you can commit to the goal and seeing a little intro and explanation will definitely keep people interested.

Seapunk: The New Web and the Evolution of the Visual Music Genre

posted October 6th, 2011 & filed under digital trends, Fun Stuff, insightful, technology

Way before MTV started showing videos around the clock in the early 1980s music was primarily an aural medium.  There was always the visual element of magazines, posters, and sparse television programs, but for the most part unless you attended a concert the only visual element you had of your favorite band was their album cover and if you were lucky maybe a few page spread in Rolling Stone.  MTV completely changed this concept and from there on the visual aspect became just as or even more important then what the music sounds like.  In the new web era of unlimited bandwidth and non-stop visuals from YouTube, Tumblr, and every other media platform (twit pics I’m lookin’ at you buddy) music has become just as visual as movies or television.  So much so that there’s been micro-genres sprouting up where the visual element is almost more concrete and substantial then an actual unified musical aesthetic.

The extremely recent Tumblr incubated micro-genre of Seapunk is definitely the best example of this concept.  Witch House, the micro-famous / micro-infamous genre that had some critical fanfare in 2010 has a real definitive visual aesthetic that accompanies the sound, but the sound itself is also really specific and pretty easy to nail down.  Seapunk honestly seems like the first musical sub-genre that’s invented for and by the Internet where the visual element is more concrete then the sound itself.

Seapunk is kind of an inside joke of a joke which isn’t too surprising considering it’s fiber optic origins.  Web celebrity and all around digital hooligan Lil Internet said he came up with the term from a dream he had and from then on, as most Internet concepts seem to do, it became viral in a matter of months.  Seapunk can be loosely described as the 90s early Internet cyberpunk culture filtered through a utopian glossy gif aesthetic of dolphins, yin yangs, CGI rendered dreamscapes, and everything aquamarine you could possibly cram into an animated gif.  It’s kind of like if that Kevin Costner box office bomb Waterworld was shot on the Internet with a 4D camera and then turned into a elaborate Tumblr theme.

Actually the visual element is easier to describe then the musical aesthetic if that even seems possible.  Part of that is due to the extremely short time span it’s been around for.  Only a handful of artists are producing music under the Seapunk umbrella, and out of those there’s only been a handful of label releases besides for the abundance of web only Seapunk mixes, which is definitely a parallel to the witch house movement.  The first official release was the Coral Records compilation Seapunk Volume 1.  There’s definitely a similarity in the sound across the whole compilation, but more then anything it’s a genre where the visual element is a much more concrete tangible concept.

The sound on the compilation spans everything from old school jungle, rave, and breakbeats you might have found in London in 1995.  There’s also some aspects of the lo-fi chillwave sound, but with an overall aquatic kind of shimmery vibe.  If you sat down and listened to the whole compilation you could probably pick out 15 – 20 genre elements which are then rearranged and put back together in a familiar but decidedly off kilter fashion.  As with so much other new web culture, Seapunk takes the last 20 or 30 years of electronic music history and even visuals and completely Cuisnarts them into an entirely new sound and visual aesthetic.

That’s one of the most interesting aspects of Seapunk which is definitely become a common theme for new web culture in general.  It’s a musical genre that’s based more on the visual then actually how it sounds, which is something you can really only pull off on the Internet.  It’s like when a new brand launches or an esteemed company releases a new product.  Before you even use it or have a chance to buy it you’re introduced to it through the visual element; the type of the package, the logo, the actors in the commercial representative of the potential audience’s demographic.  Before you actually make a purchase the visual element is the first thing that gets you to the store to even contemplate buying it.

That’s kind of what Seapunk has done.  In the last few months there’s been so many Seapunk Tumblrs popping up, Seapunk photos where everyone’s hair is turquoise, Ecco the Dolphin screen captures, and enough yin yang animated gifs to fill an aquarium.  Before you even have a chance to listen to the music you’re already so familiar with how the music looks that it changes and affects your perception of how the music sounds.

That’s one of the concepts the new web culture has accomplished that’s extremely hard to pull off in other mediums.  It’s the visual abstraction of the genre that personifies the music, instead of people’s perception of it being defined by it how it sounds.  It literally sounds like how it looks, but unless you’re online or familiar with new web culture, that concept is extremely confusing.  That’s what the Internet has accomplished over time almost by accident.  No matter what creative endeavor someone is working with, the Internet has the capability of merging all the preexisting mediums into an entirely new blurry amalgam that’s made from the parts of the old model but looks nothing like the history it was conceived from.  Seapunk may be only the beginning of a cultural evolution where all of our senses could potentially be engaged in a medium instead of the conventional aspects we’re used to.  In a few years people might be talking about how a new song tastes or smells instead of how it sounds, and considering what’s happening now, that really doesn’t seem too surprising.

Note:  We want to credit the seapunk graphics and images to artist Kevin Heckart who is the main artist behind the Seapunk aesthetic.  We’re sorry that we didn’t give credit earlier to Kevin Heckart for his artwork.  Thanks.

Pluggedin TV: The New Interactive Video Debate

posted October 5th, 2011 & filed under digital trends, projects, Serious Stuff, technology, Videos

I’m so happy to share with you my new project Pluggedin!  Pluggedin is a new web series where we invite our colleagues to debate digital platforms, relevant issues and new technologies affecting the New Media landscape.  The audience decides the winner, and the winner gets a 30 second video plugging anyone or anything they like courtesy of thenewpop.com.  Pluggedin is shot entirely on laptop cameras using Google + Hangouts.  It definitely looks like nothing you’ve ever seen before!

In this week’s pilot episode we’re debating WordPress vs. Tumblr and which is the better blogging platform.  Everyone has their own reasons for liking one platform over the other and our guests make great cases for each, and your vote determines the winner.

Which platform do you prefer?  Tweet your comments @pluggedin_tv – The person with the most @ tweets will appear as a guest on an upcoming episode.  This week’s featured panel of debaters include:

Igor Smith – http://drivenbyboredom.com

Kristina Marino – http://thedowntowndiaries.com

Sara Martinez – musingsinfemininity.tumblr.com

Nasa Hadizedah – http://culturedproductions.tumblr.com

Groupon For Liposuction? Has It Gone Too Far?

posted October 4th, 2011 & filed under insightful, Miscellaneous

The other day I came across a Groupon for liposuction, and I was at the least a little bit in shock. Granted if I was looking to get lipo hey 50% off sounds like a great deal, but I’m not sure I would really trust an establishment that would give out a deal like that for plastic surgery.  Don’t get me wrong; Groupon is a great way to get your brand noticed and there are definitely some tremendous deals on their site, but a Groupon for liposuction, that seems like it’s going too far. Was this particular deal actually beneficial for both parties involved? Would you really subject your health to an institution that’s willing to make a deal like that? On top of that, it makes me wonder what type of corners they had to cut just to make the deal.  Aren’t there certain things you just don’t want a deal on?

Overall it really feels like Groupon has stopped curating the content it sends out to it’s customers, and that any random promotion will do. As a brand, it’s so important to keep your reputation in mind and part of that is ensuring that every deal you have on your site is A) from reputable sources and B) is mutually beneficial for both parties involved.

With the rise of so many competing coupon sites, I feel that it’s important for Groupon to keep their brand pristine.  Even though they have a huge market share I still think that if they keep giving out groupons for lipo and other ridiculous deals, users will eventually go to different more specialized sites.

What are your thoughts?

Remix Culture & The New Web Transformation

posted September 29th, 2011 & filed under digital trends, Miscellaneous, technology

One of the things the Internet has accomplished more then any other medium is the extent of interactivity possible.  Almost every other medium elicits a passive process where we ingest visual or audio content but it doesn’t usually allow us to alter or change it.  The Internet and the rapid expansion of technology has truly created an almost universal remix culture that has increasingly become more interactive and easier to accomplish as time goes on.  Literally the same week a rap album comes out the chopped & screwed version pops up on YouTube and mixtape sites, sometimes even with more acclaim then the original.  YouTube itself is literally overflowing with every type of “remix” you can fathom, from Funny or Die esque meme parodies, to video mashups and collages that could span 50 years of visuals in 3 minutes.  The more technology advances, the more established and advanced this remix culture becomes.

The interactive element of the Internet is one of the main reasons people are so attracted to it.  Television, films, and to a lesser extent music has always been almost entirely passive mediums where the viewer is never allowed to alter any aspect of the original content.  Before digital audio software became so affordable and easy to use, even music remixes were relegated to professional musicians or at least serious music hobbyists.  Now because of the way culture exists on the Internet the passive nature of all these mediums has become completely reversed.  Not only do some companies and artists encourage interpretations of their creative output, but some aspects of culture are entirely based on this concept.

Rap music is probably the genre most associated with the remix.  It’s literally the only genre based on sampling, which is inherently a version of remixing.  The earliest rap songs from the late 70s were for the most part based on breakbeats from disco records, and from then on rap culture has engulfed every other genre into a seamless melange that sounds distinctly like itself while still resembling aspects of every genre it’s based on.  The Internet has created an environment for every single medium that rap could only achieve with music.  Now instead of sampling old funk or some obscure idm record, people sample TV shows, movies, webcam snippets, images; literally anything that can be replicated and reproduced in byte form.

One of the most widespread current trends within remix culture is the new-web Tumblr aesthetic.  Tumblrs are very similar to a concept of a blog minus the inherent structure and organization that comes with regular blogging.  When a Tumblr is really executed well it’s a perfect pastiche of anything and everything you can imagine, very often with little to no explanation of the context or an inferred cultural message.  Very often you’ll see YouTube clips next to a soundcloud demo underneath some 70s fashion advert and then a collage of webcam images superimposed over the exact time stamped dialogue of the webcam exchange.

That’s why the Tumblr aesthetic is such a great example of the new remix culture and the almost universal sampling that takes place in every facet of the web.  They encompass everything the author is thinking about or wants to think about all in one place without needing to be placed within the canon or properly contextualized for the audience.  I think that’s one reason Tumblrs and remix culture in general is so attractive to the web audience; people don’t need or want to have these cultural mashups explained to them and its possible the explanation might even ruin some of the mystique behind them.  Just like a song or film or piece of art that you might enjoy on a visceral level, sometimes the unanswered questions that Tumblrs often propose are the most exciting and innovative aspects about them.

Another facet of the new-web remix culture is defintely video collages, and the homemade music videos that currently populate YouTube.  Video collages are new videos specifically cobbled together from the remnents of old clips, whether they’re derived from dusty VHS tapes, a DVR archive, or even old scratchy Super 8 transfers.  Video collages are one of the best examples of the current remix culture and a definitive cousin / accompaniment to the Tumblr aesthetic.  Video collages have almost become the defacto visual element for the qusasi-nostalgic aesthetic of certain Internet based music genres, especially the tongue in cheek “chillwave” and some dream pop (or even dreamwave) and ambient electronic sub-genres.

That’s what the new-web culture has become; people that sample sounds from old songs and then make a video for their track sampling old videos they found in a thrift store or even some rubbish bin.  The new remix culture is creating an entirely new medium based on the detritus of the old.  Even record labels and media conglomerates can benefit from this recent massive trend of remix culture.  By letting people put their own spin on a record label’s hit single or maybe even remix a television skit or commercial, it gives them a more direct and personal relationship with the media that’s impossible to create from passive participation.

Instead of thinking about remix culture and audience reinterpretations of media as a threat to the original concept, some companies can actually benefit from these ideas and very often people will develop a much deeper and more visceral appreciation for the media by personally interacting with it.  Remix culture provides a level of interactivity that can potentially benefit everyone that’s involved, but most importantly it helps to advance and perpetuate the experimental nature of creative mediums which has become one of the most important tenets of new-web culture and the Internet as a whole.

Social Media & Separating Yourself From the Pack

posted September 27th, 2011 & filed under marketing/advertising, Serious Stuff, social networking, technology, tips

As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast and rally their communities without having to knock at the doors of “big media”.

Sometimes what they don’t tell you though is advertising, marketing, and PR concepts still apply when using social media.  People don’t just blindly engage with your ideas or concepts, they must be given a reason to care.  Tweeting or incessantly Facebook posting about your brand & not engaging in conversations is still considered spamming.  One of the most important aspects of this two way conversation is you still need to give people a reason to care.

People buy things based on a feeling or on a story.  It’s important to always think about your community and the consumer.  Once you understand what they want & figure out ways to provide it to them your job will become a lot easier.  It’s also important to be original when marketing through social media.  The attention span of Internet users  keeps getting lower and harder to please the more we get bombarded with information left & right.  That’s why it’s so important to consider how your company will get noticed through marketing.  It’s necessary to think about your direct community and exactly how you’ll have an impact.

A great example of this concept I want to share is an article I read about a year ago and I still remember it to this day.  It was about a teen who posted online that he would give people private concerts at their house as he trekked around the US. He would travel to a city and tell people he was in town and they would book him to get serenaded at their homes.  I thought it was such a great concept, especially considering the out of the box method he used to approach marketing a concert in this day and age, when everyone’s Facebook inbox is overloaded with potential events. It even got him enough press to the point of being published in Ad Age.  This is a great example of thinking outside the box and finding ways to separate yourself from your competition.  I would love to hear your thoughts on different ways you can use social media for marketing and promotion.

My Webinar on How To Make Your Brand Internet Famous

posted September 22nd, 2011 & filed under marketing/advertising, Serious Stuff, social networking, technology, tips

Thanks so much to everyone who joined my “Internet Famous” webinar yesterday presented by Accion New York. Special thanks to Accion for for hosting the event.

I realized that I tried to fit a lot of information into 1 hour so I hope you were able to take away some valuable tips.  In a nutshell these are some key things to keep in mind to be successful with social media:

1. Research where your targeted demographic spends time (which blogs are they reading, which Facebook Fan pages are they following etc…).

2. Be consistent; this is easy to achieve by having an editorial calendar in place and creating content in advance.

3. Be unique and create content that is not widely available (example: restaurants and web radio stations).

4. Share rich media content and make it available on various platforms like Instagram, Flickr, YouTube, and Vimeo.

5. Make sure you start conversations instead of just spamming your message.

6. Consider partnerships as a way to expand your business in the future.

7. Make sure everything you do drives traffic back to either your Facebook Page or Website.

If you missed out on the webinar, here’s the link to it on Slideshare

http://www.slideshare.net/edorn/luna-vega-webinar-9363842