Teenage Internet Fameland

Teen ephemera via Tavi Gevinson’s new online magazine Rookie For the majority of teens and the Millennial generation that has grown up online the concept of Internet fame has become such a normal and conventional idea that it’s almost become part of their collective identity.  Beyond their intended practical use, social media platforms are now […]

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Facebook Stores: Your Very Own Social Media Pop-Up Shop

For a lot of small companies figuring out different ways to get their product out there can become a challenge.  I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor.  Facebook users spend an average of […]

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Kickstarter #101 – A few tips for a successful fund raising campaign

For a while Kickstarters have been the talk of the town.  Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]

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Pluggedin TV: The New Interactive Video Debate

I’m so happy to share with you my new project Pluggedin!  Pluggedin is a new web series where we invite our colleagues to debate digital platforms, relevant issues and new technologies affecting the New Media landscape.  The audience decides the winner, and the winner gets a 30 second video plugging anyone or anything they like […]

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Social Media & Separating Yourself From the Pack

As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]

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