Teen ephemera via Tavi Gevinson’s new online magazine Rookie For the majority of teens and the Millennial generation that has grown up online the concept of Internet fame has become such a normal and conventional idea that it’s almost become part of their collective identity. Beyond their intended practical use, social media platforms are now […]
For as long as rap music and hip hop culture have existed, its been known as one of the most hyper-masculine genres. A lot of hip hop culture is based on machismo and posturing to the point where hyperbole eventually becomes actualized. That’s why its interesting to see that rap culture and male culture to […]
For a lot of small companies figuring out different ways to get their product out there can become a challenge. I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor. Facebook users spend an average of […]
The idea of an online persona has become so commonplace that it’s almost easy to forget how recent of a concept it really is. Over the last few years Facebook, Tumblr and other sites have become the go to platforms for teens and Millennials to seamlessly merge their real lives into an online persona that’s […]
For a while Kickstarters have been the talk of the town. Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]
Way before MTV started showing videos around the clock in the early 1980s music was primarily an aural medium. There was always the visual element of magazines, posters, and sparse television programs, but for the most part unless you attended a concert the only visual element you had of your favorite band was their album […]
I’m so happy to share with you my new project Pluggedin! Pluggedin is a new web series where we invite our colleagues to debate digital platforms, relevant issues and new technologies affecting the New Media landscape. The audience decides the winner, and the winner gets a 30 second video plugging anyone or anything they like […]
One of the things the Internet has accomplished more then any other medium is the extent of interactivity possible. Almost every other medium elicits a passive process where we ingest visual or audio content but it doesn’t usually allow us to alter or change it. The Internet and the rapid expansion of technology has truly […]
As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]
Thanks so much to everyone who joined my “Internet Famous” webinar yesterday presented by Accion New York. Special thanks to Accion for for hosting the event. I realized that I tried to fit a lot of information into 1 hour so I hope you were able to take away some valuable tips. In a nutshell […]