Let me be honest, it took me a while to get into Snapchat. Somehow, I have become addicted. Feel free to follow me on Snapchat: lunasol8 – if you are hooked like I am. It’s proved to be a great marketing tool for brands with deeper engagement than other platforms. After spending a lot of […]
As Social Media continues to evolve, it’s becoming more expensive to compete for people’s attention, especially in saturated markets such as the US. More reasons to be a pioneer and be one of the first few brands to tap into Asia’s relatively untapped social media sphere. A while back, I stumbled upon an article on […]
Download & Review this podcast on iTunes or Stitcher Radio I have always been very interested in the future of Wearable Tech and its applications beyond health tracking. The release of the Apple Watch was a bit of a game changer last year but since, no other groundbreaking technology has hit the market by storm. As technology becomes […]
When Apple Pay came out, I didn’t think twice about setting it up on my iPhone so I could easily pay for my Starbucks fixes in the mornings. And yet, I am always surprised to find out that many merchants haven’t jumped on board and still require credit card payments. In this video, I explain […]
Brazil is one of the largest fashion markets in the world, with a very active blogging community. Brazilians unique sense of style and love for social media has contributed in catapulting them as a major global fashion player. They are reportedly one of the most actively engaged population on Instagram spending more than 21 minutes […]
As a business owner, you know the importance of collaborating with bloggers to help with your customer acquisition. Knowing which influencer / blogger to work with is a trial and error process. The more influential a blogger, the less likely you will hear back from them. For this very reason, many companies are getting into […]
Instagram has so much selling potential. Yet, it’s easy to wonder when Instagram will include a shopping button. The shop button is already available for advertisers, but I doubt it will be rolled out to the masses anytime soon. Until then, as mere mortals, you will need to a set of tools to help boost […]
It’s the most wonderful time of the year in New York City! No, I’m not referring to Christmas, but it’s close; it’s Fashion Week! New York City gets swamped with bloggers and fashionistas from all over the world as people tune in to discover upcoming trends. Whether be it on Twitter, Instagram, or Periscope, as […]
Let’s face it, everyone is glued to their phones these days, and it’s not just to stay in touch. People are using their phones to shop! Mobile marketing is HUGE, and it’s surprising to see a lot of small retailers not taking advantage of the mobile market. Did you know that there are actually a […]
A lot of time has gone by since we last talked about email marketing. (Check back to my previous episode with Aweber, episode 10, in case you missed it or if you need a refresher.) Since it’s been awhile, like 48 episodes ago, I wanted to dive deeper into exactly what helps increase your open […]