It’s safe to say we all understand the importance of reaching out to bloggers and influencers. Duh. We all also understand the significance of collaborating with them, the aim being to expand your reach so you can get more people to know and care about you. The more people talk about you, the more people […]
Ever wonder how your business can give back to the greater good of the community? Trying to think of ways to contribute to a cause bigger than yourself? How can you make a difference and create a sustainable fair trade business? Meet Daniela Castellano, Journalism major turned entrepreneur, and founder of Castellano Ethnic Origins. The […]
Are you guilty of copying and pasting? Have you ever been caught red-handed? Can you say awkward? The other day, I was having lunch with a friend of mine, and he was copying and pasting the same message to send to all of his Tinder matches. Apparently, this method is called the “spam it effect;” messaging multiple people with the exact same message. He vouched that you can be more efficient and increase your chances of getting a date except when you get caught calling a girl Rebecca when her name is Veronica. In terms of dating, the spam it effect […]
What a whirlwind of a week, from one networking event to the next! It has been a nice change of pace from my usual hermit tendencies. I have completely neglected networking these last few months. It was about time I get back out there and meet fellow entrepreneurs. I attended a Refresh Miami event where I decided […]
Does the thought of managing your social media stress you out? Would you rather procrastinate and put it off until later because “it can wait”? Do you feel like you never have enough time to perfect your channels? Never fear! Today, I’ll share with you some tips on how to manage your social media in […]
[Tweet “There’s always the fear of failure…you have no choice but to keep going @AndreeaAyers”] Do you feel like you have tried all the recipes in the book to get your business featured in magazines and blogs? As entrepreneurs, we try to tackle so much and wear so many hats that it can feel overwhelming […]
For a first date, would you take a girl to Soi Cowboy in Bangkok? Let’s just say that I am not one of the boys… Welcome to my new marketing series of lessons inspired by bad Tinder dates. Why not relate my wacky dating experiences with marketing? After all, marketing is a lot like dating, and […]
Trends, culture, and overall insights about the audience you are targeting are vital in order to refine your marketing message and your product offerings. In today’s saturated market, really understanding what makes people tick and what influences their purchasing behaviors is crucial for the health of any business. On today’s podcast, I invited an old […]
Last week, I had a pretty awkward lunch date. I figured rather than lament in the bathroom about how terrible my love life is, I would channel my dating experiences as a backdrop for my weekly marketing tips. It’s a little daring I have to admit, but I felt like trying out something different. Plus, online […]
[Tweet “Now is the time to develop products for emerging markets. It’s exciting. Listen to #podcast”] Have you ever wondered how much time people around the world spend each year applying makeup to look beautiful? Just to give you an idea, one lipstick is sold every second, which equates to 900 million lipsticks […]