If you can’t see video above, click here: http://youtu.be/Yfalnk6nY-U Today, I ventured through Seoul’s Namdaenum Market. The market specializes in cheaper-range clothing and accessories. You can find anything your heart desires. The price range in the market is across the spectrum which got me thinking about pricing strategy. Pricing is a science. Charging too high or too […]
Ever wondered what the key to a successful business is? Whether we’re self employed professionals or the driving force behind a much larger business, either way it’s up to us to communicate our brand message to our customers. When thinking about building a lasting following, you need to learn how to tell a story to […]
If you can’t see video above, click here: http://youtu.be/c4eMzar2j94 Do you have a hard time selling your products despite having a healthy social media following? Do you feel like you tried every trick in the book without seeing any concrete result? So why aren’t people buying from you? In this episode, I explain branding challenges you might […]
The power of e-commerce lies in equipping your business with the ability to tap into global markets. Did you know that you can dramatically extend your business reach simply by taking steps like tapping into new geographic locations? That being said, putting this awareness into practice is much easier said than done. It takes time, […]
If you can’t see video above, click here: http://youtu.be/qM0qeshJb54 A few weeks ago, I received a message from Claudia; she is currently working on re-launching her e-commerce business and feeling stuck deciding how comprehensive her website should be. In this video, I provide five pillars necessary to launch your mvp (minimun viable product) e-commerce site. The beauty […]
Are you a shoe addict like me? I personally need to restrain myself when it comes to purchasing new shoes, and the more original the design, the more likely I will be to max out my credit card! So many shoppers today share a love for unique footwear, but it’s not just the design that […]
If you can’t see video above, click here: http://youtu.be/Swg-6yKSuUs In order to turn your dreams into a reality, it’s important to get your ideas down and put together a project plan. At the end of the day, a goal without a plan is just a wish. Devising a project plan is by no means fun or […]
An e-commerce topic that has been circling lately is the art of customization. Now, although customization is nothing new in the realms of retail and fashion, it has in fact gained a lot more momentum over these past two years. Customers are increasingly craving to find unique clothing and explore their creative streak, while technology […]
If you can’t see video above, click here: http://youtu.be/xAnFO6h89T4 Do you cringe at the very idea of setting goals for the year ahead? I certainly do. But as much as I dread creating my own work schedules for the year, I do find that this is a necessary exercise to help me reach my business goals […]
You know doubt have heard about how important building a tight community is for your brand, right? If you want to grow a successful online business that influences your customers while creating a brand that’s sustainable, it’s imperative that you’re aware of what to do to build yourself from the ground up. Having even one […]