NHL

(ONLINE PROMOTION)

Agency: Y&R

Y&R asked us to help them produce their online NHL campaign. We brought in a team whom could not only meet their aggressive timeline but would deliver great work. We worked closely with Y&R and Hyperakt to create a series of ads featuring one player from each NHL team. The payoff is an interactive mini-site where you can scroll through all the team jerseys, see a hero that wears each, and purchase one for yourself.