Recently, while I was doing research for one of my clients, I stumbled upon a SXSW lecture on minimalism and how it’s changing the realm of entrepreneurship. After listening to the talk, I became intrigued with the concept of doing more by doing less. In this day and age, we’re constantly being bombarded with new […]
Tumblr has 120 million monthly visitors from around the World. Many indie brands have successfully expanded their business and even sell their items directly on Tumblr. So how can Indie fashion brands leverage this powerful platform and learn from the successes of others?
Hybrid retail is an emerging retail form in which e-commerce stores acquire pop-up space or brick & mortars to expand their brand presence. Hybrid retail can be a great way for E-commerce brands to grow their international exposure.
While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]