Social Media Campaign Results Don’t Happen Overnight

I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]

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CondeElevator & the Virtual Gossip Wunderkind

Social Networking has so many different uses and practical applications, but there’s also a voyeuristic side where you can anonymously observe micro-events as they’re unfolding while passively engaging in a Tweet convo that was never meant for your eyes, but simultaneously willingly shared.  This past week a new version of this messy social conundrum occurred […]

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