Tumblr has 120 million monthly visitors from around the World. Many indie brands have successfully expanded their business and even sell their items directly on Tumblr. So how can Indie fashion brands leverage this powerful platform and learn from the successes of others?
While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]
Social Networking has so many different uses and practical applications, but there’s also a voyeuristic side where you can anonymously observe micro-events as they’re unfolding while passively engaging in a Tweet convo that was never meant for your eyes, but simultaneously willingly shared. This past week a new version of this messy social conundrum occurred […]