VD41: 3 Tips to Generate More Buzz
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Since I’m delayed in getting to my co-working space here in Bangkok due to the torrential downpour outside, I thought now would be a great chance to answer a question I received from a fellow listener, Stephanie of Beauty Sis. She’s been working on her blog for several months, and was wondering how she can generate more buzz on her website. Today, I’ll offer you three tips to do just that!
1) Create a campaign
First, don’t feel overwhelmed. You also shouldn’t underestimate the power of planning and creating hooks and stories that will get the press interested. It’s crucial that you have a proactive approach versus a reactive one, meaning, you must plan ahead and come up with ideas that will excite your intended audience. To focus in on what excites and interests people, survey your customers to discover and pinpoint exactly what they like about your brand and how your business is different from the competition. After you zero in on the core of your story, you will also need to have a clear call to action for your customers.
2) Editorial Calendar
To create a campaign, give yourself about two weeks to set it up, and then 30 days to get a sense of how your story is getting picked up. I know I might say it a lot, but I would start by creating an editorial calendar. It’s extremely helpful for you to schedule whatever content you’ll be feeding to the press or to your demographic, and to plan out the story you want to tell. You also need to remember that it’s best to send the press emails early in the morning and then follow-up on them to make sure your message was received. Give the press plenty of lead time, especially when you have a specific launch date. This will only help your chances at getting published. Two apps that I recommend using to help you sort out your editorial calendar are DIVVY HQ and CoSchedule.
3) Hit List
A hit list is simply a compilation of different reporters that write on topics or businesses similar to yours. Make sure you include their Twitter handle and their most recent articles. Why? Because you don’t want to send these individuals a template email: each email needs to be tailored to fit their specific needs. There are three different apps that can help you find and manage your relationships with reporters. The first is Justreachout.io: just type in and search keywords that will then provide you with a list of reporters that write specifically to that same keyword. Buzzstream is a resource that enables you to manage and build your relationships with reporters and track your communication with them. Cision is another great tool to use, but it’s a little pricier than the rest.
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