Social commerce is about influence, not purchase. The most successful brands using social commerce are focused on providing their audience with content. They know that giving their fans great content that they can share with their network is the best way to grow their influence on sites like Pinterest, Facebook, and Tumblr.
This week I wanted to feature a fashion brand who gets social media like no other – Heyday Footwear. I met Darin, Heyday’s founder, at Magic last year through a common friend. He came to share his business story at the Amex Open Experiential booth I was working at. We‘ve been friends ever since. From […]