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Digital Strategy / Digital Branding

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Digital Strategy / Digital Branding

Crowdemand

Crowdemand puts shoppers in the drivers seat

posted April 20th, 2014

Have you ever wished you could have a say on your favorite designers’ collection? Well now you can! A friend of mine, launched Crowdemand early last week and I hope it redefines e-commerce.  Crowdemand puts consumers front and center of the design decision making process. It puts shoppers in the drivers seat by letting them vote on and [...]

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Web Analytics Doodle Elements

Not all Traffic is Created Equal

posted April 8th, 2014

Web Analytics refer to the information about the number of visits to your website. Your web host will often have a built in metrics service that you can access to review: how many people are visiting your website, how long they stay and whereabouts in the world they are coming from. Website Metrics will help [...]

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chinese-fashion-self-expression.png | Image Source http://lookbook.nu/look/6022401-Zhiwei-Gao-Flower-Gentle

Chinese Consumers Are Slowly Shifting Towards Self-Expression

posted April 3rd, 2014

While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.

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How To Choose A Social Media Platform For Your Business

posted March 24th, 2014

Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms [...]

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