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Digital Strategy / Digital Branding


Digital Strategy / Digital Branding

Web Analytics Doodle Elements

Not all Traffic is Created Equal

posted April 8th, 2014

Web Analytics refer to the information about the number of visits to your website. Your web host will often have a built in metrics service that you can access to review: how many people are visiting your website, how long they stay and whereabouts in the world they are coming from. Website Metrics will help [...]


chinese-fashion-self-expression.png | Image Source http://lookbook.nu/look/6022401-Zhiwei-Gao-Flower-Gentle

Chinese Consumers Are Slowly Shifting Towards Self-Expression

posted April 3rd, 2014

While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.



How To Choose A Social Media Platform For Your Business

posted March 24th, 2014

Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms [...]


emerging markets infographic | Source http://www.wearesquared.com/wp-content/uploads/2013/12/Family-Guy-Rosanne.jpg

The Digital Marketing Opportunities In The Emerging Markets

posted March 20th, 2014

This infographic from Wearesquared shows that social media users might not be where you think they are.  The Asian & African markets have the highest projected increase in social media & mobile adoption. Interestingly, these markets have the lowest online ad spend due to fewer e-commerce outlets marketing in these regions, which increases the potential [...]