Facebook’s Hashtag Adoption: another attempt at trendiness?
posted March 25th, 2013
Recently, Facebook announced that they will be implementing hashtags on their site. Why are they doing this? Hashtags have been a missed business opportunity for Facebook. They enable brands to steer live conversations and are extremely powerful during events such as the Super Bowl or awards shows. Twitter is the pioneer of cashing in [...]
London Menswear Spring/Summer 2013: Chaps, Dandies, and Transients
posted June 22nd, 2012
Meadham Kirchoff This past week kicked off the first ever London Menswear catwalk shows and it was the perfect summation of the wide range and eccentricity of English fashion. Inspirations were present from across the board, from stately modern takes on English Prep, to an avant garde androgynous pastiche straight from the animated gifs of [...]
Social Media Campaign Results Don’t Happen Overnight
posted June 18th, 2012
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos [...]
Should We Move Back to the Burbs to Save Our Economy?
posted June 12th, 2012
Ever since my trip to Asia, my perspective of New York has changed. In the last few years, NYC has become a tech mecca that’s able to rival Silicon Valley. It’s bubbling with young entrepreneurs who are hungry to save the world and it’s certainly a refreshing change of pace. But lately I’ve been wondering [...]