Beijing: Wuhao reinvents the luxury shopping experience
Beijing is a city bubbling with raw energy and creativity, and during my travels I’ve been absolutely amazed with the creative power of this city.
Within its enclaves, I discovered the Wuhao concept store. Hidden in a traditional style courtyard house or “siheyuan” in one of Beijing’s up and coming neighborhoods, Wuhao (which means five in Mandarin), is the only street sign outside the door. Once you enter the experimental store you’ll notice collections from various Chinese artists highly skilled in a wide variety of mediums.
From high end fashion to design pieces, this store exemplifies that notion that “Made in China” doesn’t mean poor quality products. When the owner, Isabelle Pascal, created the store a little over 2 years ago, her main goal was to defy all stereotypes while showcasing the abundance of talent available in China, which is evident in every piece that’s on display.
From Naihan Li’s furniture “Crates Series”, to the futuristic light reflecting gear by MPMP, and hats by Capouche, Wuhao is full of eclectic surprises. The shopping experience also feels like a euphoric dream. All of the retail pieces are displayed in separate rooms in a gallery style model.
In addition to curating luxury pieces, Wuhao also focuses on nurturing the artists it takes under its wing. It’s important to the owner, Isabelle Pascal, to provide support to the growing Asian Art community. The fashion / art world is very often fickle and they need the proper guidance to be put on the map and give their career a solid foundation.
I urge you to go check out the store if your travels bring you to Beijing, China. You won’t be disappointed.