VD8: How To Build A Loyal Audience From Scratch

If you can’t see video above, click here: http://youtu.be/AOHc5peNB5Q

I took a short break from Manhattan’s hustle and bustle by heading to Miami, Florida. And as part of my Miami ritual, I went to my favorite Cuban restaurant, Versaille.  It’s the only place in the world where my French / Cuban background can collide, and I can appease my inner Marie-Antoinette. All jokes aside, it got me thinking about customer loyalty and the ingredients needed to grow your audience.

In this video, I will discuss: How to build a loyal audience from scratch

Building a loyal audience is key to growing your business.

[Tweet “Customers who always come back for more make your business successful – watch to learn more.”]

Why, because constantly finding new customers is expensive and time consuming. Nurturing the already established customer relationships is easier. A loyal customer is like a best friend who will tell the entire world how amazing you are and bring you additional business.

So here are a few suggestions:

1) Create a lead magnet campaign:

Provide an offer in exchange for an email address. Create an Ad that will drive users to a landing page in which they will submit their email in exchange for a FREE goodie. The following can be done on Facebook or other platforms. Leadpages.net or Unbounce.com are tools that can help you set-up these different landing pages.

2) Provide valuable content via email

Form a relationship with your new contacts by emailing them. Email content that is valuable to them. Perhaps monthly inspirations quotes, weekly video tips, or a music playlist. Do not try to sale here. Focus on building the relationship first. Try softwares like Mailchimp, InfusionSoft or Aweber to set-up your newsletter.

3) Include Social Referral Options

Social referral is the practice of getting your existing customer to refer a friend in exchange for a promo code. Loyal customers are your best marketers. Let them help you spread the word. You can leverage tools like Friendbuy or Referral Candy.  These easily plug-in with Shopify, and other e-commerce platforms.

As a final note, remember to always review the results and optimize accordingly.

Thanks for watching, if you found this information useful, please feel free to subscribe to my newsletter.

You may also like

One comment