VD15: How To Pitch To Bloggers
If you can’t see video above, click here: http://youtu.be/lrPdLqCA0LY
Bloggers get thousands of request a day from business owners like you asking to feature their products. Pitching to bloggers can be a very time-consuming and frustrating process. But, we all know that getting your product or e-commerce business featured in a blog can help increase your website traffic and sales. So how can you pitch to bloggers and grab their attention?
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1) Do your homework:
The more followers a blogger has, the harder it will be to catch their attention. You will be competing with bigger brands who have bigger budgets. Therefore, do your research. Understand who your demographic is and use a tool like Bloglovin to find bloggers with that specific audience .
Next, browse through their blog, read their about section and make sure your product fits nicely within their editorial content.
Start by creating a list of 10 to 20 blogs you are interested in potentially pitching.
2) Build a relationship:
Follow bloggers that have piqued your interest on Twitter or Instagram and interact with them in a non-spammy-way. Retweet their content, comment on their Instagram pics, share their latest blog posts, so they start recognizing your name.
Create a list and stream within your social media dashboards (like Hootsuite, Tweetdeck or Sprout Social) to keep track of their activity.
3) Have a story:
Personalize each email you send to each blogger. Do not mass mail your press release out. Instead, inject personality within each of your emails, explain how you got started, and why a collaboration with their blog is a good fit for your brand. I also recommend you create an online Press Release using Online Press Kit 24/ 7
4) Blogger outreach tools:
Finally, consider getting a blogger outreach tool to help with your research. Researching bloggers that fit your needs and building those relationships take time. You might want to consider testing out different blogger outreach tools that are in the market and see if they are a right fit for you.
- Read this article, to determine if a blogger outreach tool is right for you
- Create a list of 10 to 20 bloggers to pitch and follow using Bloglovin
- Create an online press kit with Online Press Kit 24/7
- Check out these blogger outreach tools: Blogdash, Inkybee, Buzz stream
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