Effective Email Marketing Strategies to Attract, Retain Customers

Most small fashion businesses often overlook the power of email marketing. An effective email marketing strategy is key in growing your business and getting repeat customers. Emails will drive more traffic to your site if you personalize their content, allow customers to control their settings and consistently test the results. Test different promotional tactics by creating different landing pages. By leveraging A/B testing landing page builders such as Unbounce, OptimizePress, Optimizely or A/Bingo brands can identify which messages/designs drive more sales. Merchants no longer have to guess which subscription offers have the widest appeal.

Read full story on Scoop.it – e-commerce