What is the Secret Sauce Behind Creating Massive Buzz around your Launch Do you ever wonder how some online fashion retailers create massive buzz around their launch while others barely get noticed? How do they manage to sell from day one? How do they get a tribe of customers to purchase their product? And where […]
I am celebrating my 65th episode which means I have had a Youtube channel for over a year. Woohoo!!! Time flies! It’s been a rollercoaster. My close friends can attest to all the hard work I have put into this channel. While consulting for clients and having a full-time business, I found the time every […]
I can’t believe the year is almost over. 2015 where did you go? As we each reflect on our accomplishments this year, and start planning for 2016, a recurring question that has been lingering on marketers mind: how can we attract higher quality customers at a fraction of the cost? As customer grow increasingly suspicious […]
How intimately do you know the activity of users who come to your site? Do you know how much time they spend on your site? Do you know which pages they visit last before they drop-off? What does it all mean and how can that information benefit you? Collecting / analyzing key customer data can […]
If you can’t see video above, click here: http://youtu.be/RDhRauaoJHw This year, I finally accomplished my long term goal of starting my youtube channel. I have learned a few things along the way. Per my podcast, episode with Gideon Shadwick (check it out if you haven’t listened to it) – Consumers are 64% more likely to buy […]
[buzzsprout episode=’216472′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Video is one of the most powerful media for establishing trust and increasing sales. Additionally, Youtube is the second largest search engine, right behind google. The opportunities are endless for e-commerce business owners like you, looking to boost your sales with youtube. A few […]
1.3 Million records in 7 days? How did Taylor Swift do it, especially in a time when people do not purchase music anymore? First off, let me start by saying I do not jam to TS’ beats. But damn, Taylor Swift is a marketing goddess. Perplexed by Taylor Swift astonishing record sales, I stalked her on Instagram, Tumblr, […]
Are you ready for Cyber Monday and the Holiday Season? This year Cyber Monday falls on December 1st. Putting a strategy in place to stand out from the crowd and target the right demographic is key. Most people shop online for the holidays and the numbers keep on growing. Retail e-commerce is expected to grow […]
Many businesses think that building a reliable product is enough to bring them customers they deserve. They want their brand to be organically discovered and grow their audience through word of mouth. Unfortunately, this misconception is what hurts most e-commerce businesses out there. Digital advertising and marketing get a bad rep. However, they are necessary […]
Many of my clients often come to be frustrated that their site is not bringing them more sales. They think that increasing their social media efforts will be the answer to their problem, when in reality the real problem is their online storefront. Even if you are using a template e-commerce site there are several […]