The Digital Marketing Opportunities In The Emerging Markets
This infographic from Wearesquared shows that social media users might not be where you think they are. The Asian & African markets have the highest projected increase in social media & mobile adoption. Interestingly, these markets have the lowest online ad spend due to fewer e-commerce outlets marketing in these regions, which increases the potential advertising ROI. The opportunities are there for retailers to start investing in these growing markets. Perhaps it’s time to shift some of your marketing dollars and attention to emerging markets.