EP#9: Clint Miller on the art of fashion distribution
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It is no news that these days building a successful fashion brand is a delicate art requiring all the right branding, marketing and distribution ingredients. The democratization of e-commerce has saturated the fashion market making it increasingly difficult for brands to distinguish themselves. Clint Miller, Managing Director of Arrowheads Brand Services, explains in this podcast that establishing a profitable fashion business is a balancing act between uniqueness and mass appeal. In Clint’s opinion, many emerging fashion brands make the mistake of either being too niche or too broad. Finding the “sweet spot” called in some circles “The Palladium Model” is the secret ingredient to thrive in today’s market. Brands must create an innovative product from which they can grow. Palladium footwear launched their brand with a staple boot which yielded an extensive following. From their acquired reputation, they expanded their design offering accordingly. Another fashion brand who successfully used this model is Publish. Publish came out with a series of innovative Jogger designs which immediately grabbed consumers interested and grew from there. E-commerce is revolutionizing the fashion industry, yet, Clint insists that face to face interaction is still key. Fashion brands looking to get additional exposure should not forget to interact with their potential customers whether at Tradeshows or Pop-up stores. Now in this podcast, you will learn: – How the fashion distribution channel has changed – The importance of proper business foundations and financing – How to set proper price points / profit and loss analysis – Tradeshows do’s and don’ts – Why you should use Wholesale platform Brand boom Was this podcast useful? What are some of the challenges fashion distribution challenges your brand has faced? Share your stories with me. Sign-up and join other #GlobalInfluencers for exclusive tips on creating an international business.