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The Argentinian e-commerce market is the third largest in Latin America with an estimated US$3.1 Billion in sales in 2013. However, this January, the Argentinian government imposed control and increased taxes on goods bought online from foreign stores. Items purchased through international websites are subject to a 50% tax. Anyone buying abroad is now required […]
Just like many businesses have contests and giveaways in exchange for an email address, work phone number or a business card, social media has now become a new marketplace of sorts. But instead of trading for leads, social commerce actually trades merchandise, discounts and coupons for free exposure. What is Social Commerce? Social commerce is […]
These last two years, many online stores have been transitioning to a members only e-commerce model. Put quite simply, membership only e-commerce is a buyer’s club. Potential customers have to provide their email addresses in order to access the site and buy. Also known as gated e-commerce, this marketing tactic may feel counter-intuitive. It may […]
If you can’t see video above, click here: http://youtu.be/_hOUALiBkhcs I hate to say this but if you are a smaller fashion online business starting out in the International market, translating your entire website doesn’t make sense. Fashion is a universal language. On the other hand, if you have a start-up with a particular product / […]
[buzzsprout episode=’187202′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. In this week’s episode, I interviewed Jose Ojeda, Country Manager and Managing Director at Zalora. Zalora.com is the number one e-commerce fashion destination in SE Asia with a staggering 2 million visitors each month. Zalora is currently shipping in Thailand, Singapore, Malaysia, […]
As Brazil’s middle class expands, over 50% of the population is now online, meaning 108 million people are open to the Brazilian e-commerce market. There is an estimated 72 million Brazilian consumers searching through e-commerce sites, with 33 million of them making purchases—that’s 40% of the entire internet using population! The Brazilians aren’t spending lightly! […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
If you can’t see video above – click here: http://youtu.be/mnYOhKCnUeI Do you know what is a Bounce Rate? Bounce Rate is a term used to describe the percentage of users immediately leaving your site. Your aim as an online business is to engage your audience within the first 30 seconds. It’s important to have an […]
[buzzsprout episode=’185822′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. The World of Facebook Advertising can be confusing for small online retailers. There is conflicting information out there about the effectiveness of Facebook Ads. Some companies swear by its effectiveness while others have gone as far as writing public break-up […]