EP#18: Jason Dea from ForewardsApp Shares Referral Marketing Tactics
[buzzsprout episode=’200244′ player=’true’]
In the world of e-commerce, referral marketing often falls to the bottom of the priority list. Many e-commerce businesses are missing out on a huge opportunity by not taking advantage of referral marketing programs. After all, the best sales people for any product will ultimately be the passionate and loyal customers of that brand.
[Tweet “Referred customers are 4x more likely to buy, learn more in this #podcast w @ForewardsApp”]
In recent studies, 83% of consumers said they would be willing to refer a business that they like, but only 29% actually do. So how can businesses get the other 54% of consumers to make a referral? Just ask.
[Tweet “83% of consumers say they would be willing to refer a business they like, says @threadyblock”]
In this podcast, Jason Dea, founder of ForewardsApp, provides recommendations on how to implement referral programs that convert into real sales. ForewardsApp is an online tool that implements high-impact, self-running customer referral programs for busy e-commerce store owners.
You will learn:
- The benefits of having a referral marketing program
- The kinds of referral marketing programs that convert into sales
- The right time to launch a referral marketing program
- Where referral marketing programs are headed