EP#19: Daniel Bellizio B+I Law Firm provides legal advice for fashion brands
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Social media has changed the fashion apparel game. Real-time runway coverage is the norm and brands share daily their latest designs on Instagram, Tumblr, Facebook, and Pinterest making most of them vulnerable to copycats.
Anyone can get inspired by simply surfing the web and reviewing sneak peak designs from an array of designers. So how can fashion e-commerce businesses protect their intellectual property? At what stage should you seek an attorney to discuss trademarking, copyrights, etc ? What are legal loopholes you should take into consideration?
Daniel Bellizio, partner at B+I Law firm, answers these questions in this podcast. Bellizio + Igel PLLC (B+I) is an NYC boutique law firm counseling clients ranging from multinational corporations to first-time entrepreneurs. Daniel provides legal advice for fashion brands and has represented clients such as Nylon, Boy Meets Girl, and Rank & Style, to name a few.
In this podcast, Daniel explains how design protection laws are limited in the US, making it easy to copy silhouettes and patterns.
However, brand names, logos, and unique designs can be protected through trademark. Daniel encourages start-up fashion brands to seek legal counsel early on. Ensuring your designs are not already trademarked can save your brand from unnecessary headaches in the future.
In this podcast, you will learn:
– What is the best way to prevent copycats
– Loopholes you should be aware of
– How to enforce your Intellectual Property
– Contracts you should put in place with your sourcing vendors
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