EP#32: The Path To Social Influence – Julie Spira
If you’ve had a business idea in the pipeline for some time, but you’re not sure how to get the wheels in motion, this podcast episode is for you. Starting your own business is exciting, but at the same time it’s a very complex decision. You need to be 110% dedicated in seeing it through from the early stages if you want to reap those long-term rewards. So which areas should you focus your energy on when first starting out?
[Tweet “Find something you are passionate about, and just embrace it whole-heartedly @JulieSpira”]
I invited Julie Spira, a renowned author and media personality, to share her insights and answer some crucial questions that every start-up business needs to know the answers to.
For those who require an introduction to Julie’s expertise, she writes about marriage, love and technology for numerous publications, including The Huffington Post. She has also been listed as one of the “Top 100 Most Influential People in Social Media” in Fast Company, and was named as the “Pioneer of Online Dating” by Cosmo Radio. The list goes on…
[Tweet ” Connect with as many people as you can via social media @JulieSpira “]
Julie describes her revolutionary journey to success as “transforming lemons into digital lemonade.” From early on Julie was interested in how technology is constantly evolving. Her passion for technology helped her be resourceful and find solutions to her business.
Twenty years ago, Julie Spira began to dabble with the online dating niche, and says that her love of technology helped to bridge the gap between her love life and her busy executive career. Efficiency and 24-hour access are just two of the factors that attracted Julie towards her chosen career path as a social influencer.
The number one way to get your new found business noticed? Social media really is your passport to voicing your company or brand in the best possible light. So familiarize yourself with the likes of Facebook, Pinterest, Twitter, and Instagram, get to know which platforms work for your business concept, and then tailor your content updates around these.
Another point that’s worth mentioning here is how to differentiate your business and make it stand out from your competitors. Although there’s no right or wrong answer to this, Julie highlights the importance of building on your branding until it becomes airtight.
In this podcast, Julie shares some interesting thoughts on her own career path as well as providing some much needed entrepreneurial insights – ideal for any business novices out there.
You will learn in this podcast:
- Learn about Julie’s path to social influence
- Tips on starting out and how to turn a simple business idea into a reality
- The importance of social media and the latest methodologies that actually work when it comes to building an online following
- How to position your company or brand so it stands out above your competitors
- Tips on creating valuable and shareable social media content
- What to do when you need to start fresh and spin new content angles in order to reclaim your business reputation
Resources:
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