EP#34: Made to order fashion decoded – Ethan Lipsitz
An e-commerce topic that has been circling lately is the art of customization. Now, although customization is nothing new in the realms of retail and fashion, it has in fact gained a lot more momentum over these past two years. Customers are increasingly craving to find unique clothing and explore their creative streak, while technology has become more sophisticated, enabling us to create whatever we desire on the fly. So it’s refreshing to see e-commerce brands embracing made to order fashion by offering users the chance to create their own customized products.
This podcast focus is centered upon the demand for customization in our fashion-savvy society. I invited Ethan Lipsitz, co-founder of Apliiq to tell us more about his quirky e-commerce store.
[Tweet “We focus on the art of cut, sew and fabric rather than screen printing @apliiq”]
If you haven’t yet heard about this one-of-a-kind online store, you’re in for a treat! Apliiq is a custom-clothing brand that encourages its shoppers to ‘break the mold’ and create made to order t-shirts, hoodies, sweaters and just about every other kind of casual wear staple off the rack. The site has a unique feature which allows users to add fabric patches and embellishments to their garments of choice. In true L.A. style, this brand offers effortlessly cool pieces which are accessible to men, women and children.
[Tweet “Customer interaction is just the tip of the iceberg in e-commerce @apliiq”]
So what can we learn from Ethan and his revolutionary e-commerce site? For businesses interested in focusing their efforts around custom-made clothing, it’s very important to make sure that there is a gap in the market for your particular business idea. Ethan chose to transform his hobby into a business idea that really appeals to the younger generation, and the concept for Apliiq was something he had his sights set on from an early age.
If you want your e-commerce store to grow organically, it helps to dabble with creativity while working on strategic ways to build up your following. Refine your product ideas and make sure that you’re clear about the products you wish to sell.
You will learn in this podcast:
- Gain valuable insights into how Ethan’s idea for Apliiq came to light.
- Tips on how to increase your market knowledge, connect with your target demographic and ultimately gain more online followers.
- Learn development ideas to create personalized slogans for your own brand.
- How to interact with your customers and provide top quality, 24/7 customer service.
- Learn how to overcome challenges when expanding internationally.
- How to create a solid fashion business when first starting out.
[buzzsprout episode=’235777′ player=’true’]