VD42: 3 Social Media Myths Debunked
If you can’t see video above, click here: https://youtu.be/XwxP_QSTrxU
I’ve always wanted to visit Myanmar, but before I went, I was a little nervous about traveling alone, especially after reading some conflicting ideas online about its political environment. This experience got me thinking about all the contradictory information you’ll find on the Internet, so in today’s episode I want to take time to debunk some social media marketing myths that might end up hurting your business in the long-run.
- “Facebook is dead”: Sure, Instagram and Snapshot are gaining popularity, but that doesn’t mean Facebook is out. It’s responsible for at least 75% of e-commerce inbound traffic, so it’s still important to maintain an active presence on Facebook. Another big complaint is that over the last year, the organic reach on Facebook is decreasing, but you can manage that by using tools, such as BufferApp or MeetEdgar, so it will post for you at the ideal time to reach your intended audience.
- “Automation is bad for business”: This is a necessary evil. I would know; check out my previous post on the subject (Tips on How to Social Media Automate). Consistency is key when it comes to growing your social media engagement, and to do that effectively, you need to schedule your posts ahead of time, have an editorial calendar, etc. It’s near impossible to maintain all your social media channels organically, but of course, be spontaneous from time to time to show your authenticity. Having a big plate of social media content will help you manage your day-to-day activities. I recommend using Schedugr.am for Instagram, as it will allow you to plan all your pictures ahead of time.
- “Build it and they will come”: I’ve heard this one over and over again. The idea of “build it and they will come” is propagated. It’s partly true that having a great product makes for an easier sell, but you still need to have a compelling strategy, and that takes time, resources, and money. Focus on the problem you’re solving for you customers and how you can help them.
Debunking these myths will help you generate more buzz, and don’t be afraid to try something new.