If you can’t see video above, click here: http://youtu.be/jjrrj7LYtlI While in Seoul, South Korea, I took a class to learn how to make kimchi. Kimchi is one of my favorite dishes – but let’s just say I am not much of a cook. I learned through the process that starting a business is a lot like making […]
In today’s cut-throat world of catwalk shows, street style bloggers and e-fashion retailers, when it comes to breaking through the fashion industry and actually becoming recognized for your craft, it can be tough. Whether you’re a budding style blogger with a story to tell, an emerging e-commerce brand looking to build an online community, or […]
If you can’t see video above, click here: http://youtu.be/Yfalnk6nY-U Today, I ventured through Seoul’s Namdaenum Market. The market specializes in cheaper-range clothing and accessories. You can find anything your heart desires. The price range in the market is across the spectrum which got me thinking about pricing strategy. Pricing is a science. Charging too high or too […]
Ever wondered what the key to a successful business is? Whether we’re self employed professionals or the driving force behind a much larger business, either way it’s up to us to communicate our brand message to our customers. When thinking about building a lasting following, you need to learn how to tell a story to […]
If you can’t see video above, click here: http://youtu.be/c4eMzar2j94 Do you have a hard time selling your products despite having a healthy social media following? Do you feel like you tried every trick in the book without seeing any concrete result? So why aren’t people buying from you? In this episode, I explain branding challenges you might […]
The power of e-commerce lies in equipping your business with the ability to tap into global markets. Did you know that you can dramatically extend your business reach simply by taking steps like tapping into new geographic locations? That being said, putting this awareness into practice is much easier said than done. It takes time, […]