Are you ready for Cyber Monday and the Holiday Season? This year Cyber Monday falls on December 1st. Putting a strategy in place to stand out from the crowd and target the right demographic is key. Most people shop online for the holidays and the numbers keep on growing. Retail e-commerce is expected to grow […]
Many of my clients often come to be frustrated that their site is not bringing them more sales. They think that increasing their social media efforts will be the answer to their problem, when in reality the real problem is their online storefront. Even if you are using a template e-commerce site there are several […]
Congratulations, you just got yourself a sale! Your hard work has paid off and you can relax with a glass of wine tonight. What a great feeling! But wouldn’t it be nice to have that feeling again? How can you get this customer to come back for more? Start by following these four customer retention […]
Online fashion stores are getting a lot of press lately with stories of major investments and incredible growth. Nasty Gal, which started as an e-bay store, just raised $40 million. Others such as ShoeDazzle, BeachMint, and Gilt Group received huge investments as well. Meanwhile, many online fashion stores are struggling to turn a profit. So […]
E-commerce retailers struggling with abandoned shopping carts may be overlooking a very important aspect in online shopping: trust. Many international shoppers will be more hesitant to make an e-commerce purchase if they don’t know your product and don’t trust you as a brand yet. This is especially true for first-time buyers. So what’s the best way […]