Congratulations, you just got yourself a sale! Your hard work has paid off and you can relax with a glass of wine tonight. What a great feeling! But wouldn’t it be nice to have that feeling again? How can you get this customer to come back for more? Start by following these four customer retention […]
Online fashion stores are getting a lot of press lately with stories of major investments and incredible growth. Nasty Gal, which started as an e-bay store, just raised $40 million. Others such as ShoeDazzle, BeachMint, and Gilt Group received huge investments as well. Meanwhile, many online fashion stores are struggling to turn a profit. So […]
If you can’t see video above, click here: http://youtu.be/oKmBgxr0D3A Curiosity killed the cat, they say. [Tweet “When looking to grab your customers’ attention, curiosity is your best ally.”] You have thirty seconds to make a good impression. So how can you peak your customers interest in such little time? In this video, I will discuss how triggering […]
[buzzsprout episode=’188694′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. It is no news that these days building a successful fashion brand is a delicate art requiring all the right branding, marketing and distribution ingredients. The democratization of e-commerce has saturated the fashion market making it increasingly difficult for brands to distinguish themselves. […]
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The Argentinian e-commerce market is the third largest in Latin America with an estimated US$3.1 Billion in sales in 2013. However, this January, the Argentinian government imposed control and increased taxes on goods bought online from foreign stores. Items purchased through international websites are subject to a 50% tax. Anyone buying abroad is now required […]
Just like many businesses have contests and giveaways in exchange for an email address, work phone number or a business card, social media has now become a new marketplace of sorts. But instead of trading for leads, social commerce actually trades merchandise, discounts and coupons for free exposure. What is Social Commerce? Social commerce is […]
These last two years, many online stores have been transitioning to a members only e-commerce model. Put quite simply, membership only e-commerce is a buyer’s club. Potential customers have to provide their email addresses in order to access the site and buy. Also known as gated e-commerce, this marketing tactic may feel counter-intuitive. It may […]
If you can’t see video above, click here: http://youtu.be/_hOUALiBkhcs I hate to say this but if you are a smaller fashion online business starting out in the International market, translating your entire website doesn’t make sense. Fashion is a universal language. On the other hand, if you have a start-up with a particular product / […]