EP#24: How To Boost Your Sales with Youtube w Gideon Shalwick
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Video is one of the most powerful media for establishing trust and increasing sales. Additionally, Youtube is the second largest search engine, right behind google. The opportunities are endless for e-commerce business owners like you, looking to boost your sales with youtube.
A few recent statistics I found, state that:
- “Videos Increase People’s Understanding Of Your Product by 74%”
- “Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video”
- “75% Of Users Visit The Marketer’s Website After Viewing A Video”
Needless to say, having a Youtube channel is a must to acquire new traffic and customers leads.
In this podcast, Gideon Shalwick, a youtube marketing expert and serial entrepreneur with over 60,000 subscribers, will reveal powerful tactics to help you create engaging videos.
I have been following Gideon Shalwick for years while dabbling with video production. It was an honor to have him on the show.
Gideon Shalwick started his youtube channel back in 2010 and launched two video marketing businesses, Splasheo and Veeroll.
Gideon shares during our interview that video is more personal than a blog or a podcast. Video legitimizes your business and product. Viewers can immediately get a feel for you and your business. Video production is not as frightening as it may seem. The key is in getting started and having consistent content.
[Tweet “Tackle one thing at a time with each video you create – @gideonshaldwick “]
Gideon also discusses the power of Youtube Ads and how inexpensive they are compared to Facebook Ads. He has witnessed astonishing results with various of his clients. Viewers are 95% more likely to retain message from a video ad they watch compared to reading it in text. (source: Insivia)
In this episode, you will learn:
- How to get your youtube channel started
- Youtube video best practices: from video length to how often you should post
- The in and out’s of Youtube Advertising
- The importance of Youtube Ads Targeting
- Overall considerations to help increase your sales with youtube