VD54: The Copy & Paste Syndrome – Marketing Automation Done Right

Are you guilty of copying and pasting? Have you ever been caught red-handed? Can you say awkward? The other day, I was having lunch with a friend of mine, and he was copying and pasting the same message to send to all of his Tinder matches. Apparently, this method is called the “spam it effect;” messaging multiple people with the exact same message. He vouched that you can be more efficient and increase your chances of getting a date except when you get caught calling a girl Rebecca when her name is Veronica. In terms of dating, the spam it effect […]

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Germany redefines retail with Bikini Berlin

With the launch of BIKINI Berlin in April last year, Germany’s vibrant capital became a pioneer in redefining retail in the digitally dominated age. Against the backdrop of waning offline sales and heightened consumer expectations, brought on by the rocketing presence of e-commerce, the brains behind this fresh strategic vision pinpointed the need to reinvent […]

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VD26: How Can Your Brand Capitalize On Social Currency

If you can’t see video above, click here: http://youtu.be/QbZAFFQqpQs This last year, retailers have experimented with Social Commerce / Social Currency. A few months back, I reported on a Marc Jacob’s marketing campaign #MJDaisyChain, where users shared their social media status in exchange to win a Marc Jacob’s product. In today’s video, I check-out NYC pop-up […]

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EP#28: Drive More E-commerce Sales w. Pinterest – Nate Ginsburg

  [buzzsprout episode=’224478′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio With Facebook becoming more and more crowded, small businesses can find themselves struggling to reach and build their audience. Often, businesses will need to pay to promote their posts within their page or advertise on Facebook. Surprisingly, Pinterest is an extremely powerful platform for […]

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