EP#28: Drive More E-commerce Sales w. Pinterest – Nate Ginsburg
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With Facebook becoming more and more crowded, small businesses can find themselves struggling to reach and build their audience. Often, businesses will need to pay to promote their posts within their page or advertise on Facebook.
Surprisingly, Pinterest is an extremely powerful platform for e-commerce business owners which is often overlooked:
– Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively.
– 81 percent of U.S. online consumers trust information and advice from Pinterest.
– Sephora’s Pinterest followers spend 15 times more that its Facebook fans
In this podcast, Nate Ginsburg will discuss how to drive more e-commerce sales with Pinterest. Nate Ginsburg is an e-commerce entrepreneur and pinterest expert. When Google changed their algorithm last year, his e-commerce business suffered, and he lost half of his traffic. He had read about Pinterest’s and how certain business owners were raving all about it.
He decided to give it a try and within a few weeks saw considerable results. He refined his strategies and got a highly targeted audience ready to shop on his website. Pinterest is a bookmarking tool for users who are ready to shop. 70% of brand engagement is user-generated, meaning the majority of interactions are initiated by the consumer. Therefore, most brands just need to ensure to upload relevant inspirational content beyond just their product and let audiences interact.
[Tweet “70% of brand engagement is user-generated on Pinterest – learn more @NateGinsburg”]
I also asked Nate how he felt about Instagram and whether or not it could be considered as a competing platform especially since consumers are more active on mobile these days. Nate agreed that Instagram is great for brand discovery. However, Instagram has a high drop-off rate. Additionally, there is no way of tracking users who are being directed from Instagram. Pinterest is easier to manage and integrate with an online store.
Overall, Pinterest provides plenty of opportunities for e-commerce businesses. Nate urges brands to be active on Pinterest at least a month and analyze results accordingly.
In this episode, you will learn:
- Strategies to get you the traffic you need to be a successful business
- Which demographic and countries are most active on Pinterest
- What type of content you should post
- How to build your Pinterest audience
- What brands are doing wrong
- Effectiveness of promoted pins