Instagram has so much selling potential. Yet, it’s easy to wonder when Instagram will include a shopping button. The shop button is already available for advertisers, but I doubt it will be rolled out to the masses anytime soon. Until then, as mere mortals, you will need to a set of tools to help boost […]
It’s the most wonderful time of the year in New York City! No, I’m not referring to Christmas, but it’s close; it’s Fashion Week! New York City gets swamped with bloggers and fashionistas from all over the world as people tune in to discover upcoming trends. Whether be it on Twitter, Instagram, or Periscope, as […]
Let’s face it, everyone is glued to their phones these days, and it’s not just to stay in touch. People are using their phones to shop! Mobile marketing is HUGE, and it’s surprising to see a lot of small retailers not taking advantage of the mobile market. Did you know that there are actually a […]
A lot of time has gone by since we last talked about email marketing. (Check back to my previous episode with Aweber, episode 10, in case you missed it or if you need a refresher.) Since it’s been awhile, like 48 episodes ago, I wanted to dive deeper into exactly what helps increase your open […]
It’s safe to say we all understand the importance of reaching out to bloggers and influencers. Duh. We all also understand the significance of collaborating with them, the aim being to expand your reach so you can get more people to know and care about you. The more people talk about you, the more people […]
Ever wonder how your business can give back to the greater good of the community? Trying to think of ways to contribute to a cause bigger than yourself? How can you make a difference and create a sustainable fair trade business? Meet Daniela Castellano, Journalism major turned entrepreneur, and founder of Castellano Ethnic Origins. The […]