When Apple Pay came out, I didn’t think twice about setting it up on my iPhone so I could easily pay for my Starbucks fixes in the mornings. And yet, I am always surprised to find out that many merchants haven’t jumped on board and still require credit card payments. In this video, I explain […]
As a business owner, you know the importance of collaborating with bloggers to help with your customer acquisition. Knowing which influencer / blogger to work with is a trial and error process. The more influential a blogger, the less likely you will hear back from them. For this very reason, many companies are getting into […]
Instagram has so much selling potential. Yet, it’s easy to wonder when Instagram will include a shopping button. The shop button is already available for advertisers, but I doubt it will be rolled out to the masses anytime soon. Until then, as mere mortals, you will need to a set of tools to help boost […]
It’s the most wonderful time of the year in New York City! No, I’m not referring to Christmas, but it’s close; it’s Fashion Week! New York City gets swamped with bloggers and fashionistas from all over the world as people tune in to discover upcoming trends. Whether be it on Twitter, Instagram, or Periscope, as […]
Let’s face it, everyone is glued to their phones these days, and it’s not just to stay in touch. People are using their phones to shop! Mobile marketing is HUGE, and it’s surprising to see a lot of small retailers not taking advantage of the mobile market. Did you know that there are actually a […]
It’s safe to say we all understand the importance of reaching out to bloggers and influencers. Duh. We all also understand the significance of collaborating with them, the aim being to expand your reach so you can get more people to know and care about you. The more people talk about you, the more people […]
What a whirlwind of a week, from one networking event to the next! It has been a nice change of pace from my usual hermit tendencies. I have completely neglected networking these last few months. It was about time I get back out there and meet fellow entrepreneurs. I attended a Refresh Miami event where I decided […]
Does the thought of managing your social media stress you out? Would you rather procrastinate and put it off until later because “it can wait”? Do you feel like you never have enough time to perfect your channels? Never fear! Today, I’ll share with you some tips on how to manage your social media in […]
For a first date, would you take a girl to Soi Cowboy in Bangkok? Let’s just say that I am not one of the boys… Welcome to my new marketing series of lessons inspired by bad Tinder dates. Why not relate my wacky dating experiences with marketing? After all, marketing is a lot like dating, and […]
Last week, I had a pretty awkward lunch date. I figured rather than lament in the bathroom about how terrible my love life is, I would channel my dating experiences as a backdrop for my weekly marketing tips. It’s a little daring I have to admit, but I felt like trying out something different. Plus, online […]