Online retail marketing is ever evolving from product promotion to establishing personal relationship with your customers. Customers support brands with their best interest at hand regardless of their geographic location. The opportunities for smaller brands to reach a global audience are greater than ever especially since smaller brands can really nurture their customer and have […]
We often equate success with money. Yes money pays the bill but are we better off rejecting business that doesn’t fit our creative vision? While in Europe, I found that saying “No” is more powerful than always saying “Yes”. I encountered many business owners with such strong creative conviction in their craft they rejected potential […]
With fashion week and trade shows season right around the corner, I felt it was appropriate to talk about NuORDER, a tool that brings the wholesale fashion business online. The tool enables designers to create digital custom lookbooks, line sheets, place orders, and update their inventory in real time. During trade shows, designers can […]
Meadham Kirchoff This past week kicked off the first ever London Menswear catwalk shows and it was the perfect summation of the wide range and eccentricity of English fashion. Inspirations were present from across the board, from stately modern takes on English Prep, to an avant garde androgynous pastiche straight from the animated gifs of […]
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]
Ever since my trip to Asia, my perspective of New York has changed. In the last few years, NYC has become a tech mecca that’s able to rival Silicon Valley. It’s bubbling with young entrepreneurs who are hungry to save the world and it’s certainly a refreshing change of pace. But lately I’ve been wondering […]
Carri Munden, the designer behind the avant garde streetwear brand Cassette Playa, writes a weekly blog for Vice Style and she recently talked about visiting New York City and seeing the Cindy Sherman Retrospective at MOMA. Munden discussed at length the impact Sherman has had not only on her own perspective on culture, but also […]
Like some of you know, I just returned from an assignment in asia – Singapore to be exact I helped develop the online presence of several brands in markets all over the continent. My experience there radically altered my business perspective. First of all, traveling and working in Asia has made me realize how Small the […]
This week’s issue of V Magazine had an interesting profile of Chris Croker, the YouTube star behind the infamous 2007 “Leave Britney (Spears) Alone!” video, who’s now featured in the documentary Me at the Zoo, which has been getting alot of buzz and publicity lately. I’m intrigued to see what the fuss is really all […]
Jessica Stam in Dior Couture, Anja Rubik in Anthony Vaccarello, and Karolina Kurkova in Custom Rachel Zoe Collection via FabSugar On Monday night Vogue did a live broadcast of the Met Gala and the entire concept was pure genius. It was immediately ranked #2 as a WORLDWIDE Twitter trending topic, which is an incredible amount […]